When you’re planning to sell your home, you almost feel a certain reluctance to do so, because when you’ve lived in a house for a while, it becomes more than just brick and mortar to you. It has a heart, one that you don’t want to sell to just anybody. So you want to attract the best buyers to your home, you need to learn how to write ads that sell. It’s different when you hire an agent to sell your home. But besides listing with realtors, you must consider FSBO options, because these homes have an appeal to certain kinds of buyers who prefer to cut out the middlemen. When writing advertisements to sell your home, you need to remember the following:
- Your target group: When you advertise your home, you have to target the ad at a certain subgroup of the general population. When you know who is likely to be most impressed by your home, you automatically find the right words to use. For example, if your home is close to schools, shopping malls and grocery stores, it would be attractive to young couples with small kids. If your home is far from the madding crowd and in a quiet location, it would appeal to retired people who are looking to get away from it all. So identify your target audience before you write the ad and you’re bound to gain positive results.
- The attractions in your home: When you know the highlights in your home that are bound to attract the most amount of attention, you must use these to good effect in the advertisement. They must be in bold print so that potential buyers will want to come and see your home and decide for themselves. Be careful so you don’t exaggerate, because this will only disappoint buyers and make them turn away.
- Its USP: Your home is sure to have a unique selling proposition that must be the plot around which your ad revolves. For instance, if you have just had it renovated, play up this point. Or if you are selling it at a price that is much lower than the going rate in your neighborhood, emphasize this in bold print.
- Headlines: This must be an attention grabber, one that makes people stop and read more of your advertisement. If it is weak and ineffective, you’re not going to attract any buyers for your home. Read real estate magazines and flyers so you have a good idea of which headlines are effective and which are not.
- Placement: And finally, the location of your ad is pretty important too, because if you hide it in your lawn or under a pile of other flyers, you can wait for eternity and still not manage to sell your home. So ensure that you place the ad where your target population is sure to see it, and watch the offers pour in.
This guest article was written by Adrienne Carlson, who regularly writes on the topic of constructionmanagementdegrees.org. Contact Adrienne at her email address: adrienne.carlson83@yahoo.com
(Image added by jfsellsius)
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