Online Marketing 101: Protecting Your Domain and Trade Name
Buy the domain names for likely misspellings of your trade name to keep others from grabbing them and your traffic. Besides confusing consumers, it may also affect your brand. Case in point:
Zillo.com (above) is not Zillow.com but it sure sounds like it. As a result, consumers may mistakenly type Zillo and be taken to the wrong website. Don’t let this happen to you. At $9.95 a domain name, it’s a minor cost to avoid a major headache.
(Zillo Tip from Laurie Manny).
Have an interesting real estate story or link? Send it to sellsius(at)gmail.com
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