Real Estate Company Using Matrix Codes on Home For Sale Signs


Matrix code for 920 Talon Ct, Brookfield, WI (below)

Custom Fit Realty in Wisconsin is using Matrix codes on its house for sale signs to reach mobile users.

Simply point your smartphone camera at the code and you’re taken to the house listing — no need to type a URL. If you like what you see, use the phone to call the agent.

According to their blog:

We’re going to be officially announcing the new NeoSign marketing feature on next Sunday, November 23rd’s CFR Show, but since I heard an NPR feature on the concept of mobile tagging yesterday, I figured I would get this out on the Blog so we can claim “first mover advantage” which is what we do a lot at CFR.

Way to keep ahead of the curve CFR. If you can, let me know the feedback.

Related Posts:

Mobile Marketing with QR Codes

The Mobile Internet: QR Code Marketing (video demo)

Print is NOT Dead: 2D Bar Codes Will Lead to More Offline Print Advertising

Update: Donald J. Moore sent me a photo of CFS’s NeoSign For Sale sign: That’s one way to stand out from the crowd.

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  • WOW this is a cool idea thanks for sharing, I hope that this becomes a thing that takes off.
  • Once the new generation of cell phones comes preloaded with the QR code reading software, you will see more use of them.
  • This whole QR code thing is completely new to me, but the links are really good explaining it. It's incredible how fast the technology develops.
  • Custom Fit Realty are not using QR codes, but instead , Data Matrix codes and NeoReader technology from NeoMedia.

    http://www.neoreader.com

    :)
  • Thanks for the correction streetstylz.
  • This is a cool concept but I'm unsure if they can claim "first mover". We piloted same technology with photo capture of 2D and 3D bar codes in '06-07 but US carriers did not support texting the photo to a short code - it thus required a custom application installed on handsets. The problem was user adoption so we abandoned for the more proliferant, text message route which continues to grow exponentially. There were similar solutions that even included image recognition of logos, brands and buildings that are working in Australia and Japan and I was told US carriers would soon accept PIX to short code in the US which will open up a plethora of options.

    Top mobile experts tell me the issue is with the optic quality in phones so it's still in infancy but certainly something to watch. I was at Bill Gates' final keynote at CES in Vegas this year and they revealed a visual recognition software that is pretty cool but in a device that reminded me of the old bag or brick phones - it's coming and yes, technology is making leaps and bounds.

    There is a company called ScanBuy ( http://scanbuy.com ) that offers similar technology for retail operations and we know of 3-4 VC-funded firms that have stumbled with similar due to slow market penetration. I'm eager to "play" with the tech regardless and look forward to the releases coming out. If that vehicle for consumer interaction takes shape, we'll certainly be in touch but for now, 70% of mobile subscribers can send text (SMS) today so it's best to accommodate for today and plan for tomorrow.

    Keep innovating and great work Joseph for bringing the coolest trends (future or otherwise) to the forefront. You never disappoint. We actually have a few updates we'll share with you soon too on the REALTOR automation front... stay tuned!

    - Mike Sparr, CEO - Goomzee.com "Connecting buyers and sellers"
  • Don Moore
    "First Mover Advantage" ain't all it's cracked up to be. Pioneers get the arrows if you know what I mean...

    I am fairly serious when I say it's something we do often though:

    Internet published appraisals of listed properties (1995)
    WAP (2000)
    Voice Recognition VXML (2000)
    NeoSigns for video (yesterday!)

    Often coming out with something first doesn't do much good since the market (particularly my market) isn't prepared, nor is the technology quite there, but with 12 million iPhones sold and counting, I think this one will stick...
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