Comments on: Real Estate Company Using Matrix Codes on Home For Sale Signs

By: Don Moore

Don Moore — Sat, 15 Nov 2008 18:06:30 +0000

"First Mover Advantage" ain't all it's cracked up to be. Pioneers get the arrows if you know what I mean...

I am fairly serious when I say it's something we do often though:

Internet published appraisals of listed properties (1995)
WAP (2000)
Voice Recognition VXML (2000)
NeoSigns for video (yesterday!)

Often coming out with something first doesn't do much good since the market (particularly my market) isn't prepared, nor is the technology quite there, but with 12 million iPhones sold and counting, I think this one will stick...

By: Mike Sparr - Goomzee.com

Mike Sparr - Goomzee.com — Fri, 14 Nov 2008 22:36:11 +0000

This is a cool concept but I'm unsure if they can claim "first mover". We piloted same technology with photo capture of 2D and 3D bar codes in '06-07 but US carriers did not support texting the photo to a short code - it thus required a custom application installed on handsets. The problem was user adoption so we abandoned for the more proliferant, text message route which continues to grow exponentially. There were similar solutions that even included image recognition of logos, brands and buildings that are working in Australia and Japan and I was told US carriers would soon accept PIX to short code in the US which will open up a plethora of options.

Top mobile experts tell me the issue is with the optic quality in phones so it's still in infancy but certainly something to watch. I was at Bill Gates' final keynote at CES in Vegas this year and they revealed a visual recognition software that is pretty cool but in a device that reminded me of the old bag or brick phones - it's coming and yes, technology is making leaps and bounds.

There is a company called ScanBuy ( http://scanbuy.com ) that offers similar technology for retail operations and we know of 3-4 VC-funded firms that have stumbled with similar due to slow market penetration. I'm eager to "play" with the tech regardless and look forward to the releases coming out. If that vehicle for consumer interaction takes shape, we'll certainly be in touch but for now, 70% of mobile subscribers can send text (SMS) today so it's best to accommodate for today and plan for tomorrow.

Keep innovating and great work Joseph for bringing the coolest trends (future or otherwise) to the forefront. You never disappoint. We actually have a few updates we'll share with you soon too on the REALTOR automation front... stay tuned!

- Mike Sparr, CEO - Goomzee.com "Connecting buyers and sellers"

By: jfsellsius

jfsellsius — Fri, 14 Nov 2008 20:59:06 +0000

Thanks for the correction streetstylz.

By: streetstylz

streetstylz — Fri, 14 Nov 2008 20:13:28 +0000

Custom Fit Realty are not using QR codes, but instead , Data Matrix codes and NeoReader technology from NeoMedia.

http://www.neoreader.com

By: Aparments for rent

Aparments for rent — Fri, 14 Nov 2008 08:43:47 +0000

This whole QR code thing is completely new to me, but the links are really good explaining it. It's incredible how fast the technology develops.

By: jfsellsius

jfsellsius — Fri, 14 Nov 2008 04:24:29 +0000

Once the new generation of cell phones comes preloaded with the QR code reading software, you will see more use of them.

By: chrisshouse

chrisshouse — Fri, 14 Nov 2008 02:22:47 +0000

WOW this is a cool idea thanks for sharing, I hope that this becomes a thing that takes off.