Guest Post by Laurie Manny
It’s NOT About YOU!!!
How sharp are your writing skills? Are you writing to the consumer? Or are you writing about yourself?
Futurenow has a tool that will crawl and analyze your site to determine if you are writing to the consumer or about yourself.
Writing comes easy to some, not so much for others. One of the most important things for Realtors to remember when blogging is that it is not about you, it is about the consumer. Remove the I, me, we and us from your words, replace them with you and yours. Your writing should be about them, not you. Once you master the art of speaking to your consumer, instead of telling them how great you are, your site will rank higher in your consumers eyes and they will know that you are speaking directly to them. Why? Because you are! Getting a consumer onto your site is half the battle, keeping them on your site reading requires some finesse.
So, how did some of the sites rank?
The Sellsius blog received a Customer Focus Rate of 65.79% and a Self focus Rate of 34.21% which is very good. A testament to Joe’s community spirit – it’s not about him – it’s about you!
The Long Beach Real Estate Blog received a whopping 88.79% Customer Focus Rate and an 11.21% Self focus Rate. This required many late night post rewrites.
The Zillow Blog received a Customer Focus Rate of 48.28% and a Self Focus Rate of 51.72%
The Trulia Blog received a Customer Focus Rate of 48.19% and a Self Focus Rate of 51.81%
The Inman Blog received a Customer Focus Rate of 34.18% and a Self Focus Rate of 65.82%
Most real estate blogs scored very poorly so we won’t disclose the scores of many highly thought of real estate blogs here, go check it out yourself: http://www.futurenowinc.com/wewe.htm
Writing TO your consumer instead of about yourself takes some practice. After viewing some of the scores out there, including some highly visible blogs, it looks like this is something that many of us need to work on.
Spending some time running a batch of real estate blog sites through this tool was an enlightening experience; the results were stunning. Most blogs that were checked ranked very low on customer focus. We truly are the ME ME It’s ALL about ME generation!
I challenge you to run your site through the tool and either post the results here or go home and work on your writing skills.
Laurie Manny
Submit your guest post to sellsius (at) Gmail[dot] com.
