Sojern Provides Custom Interactive Airline Boarding Passes

A Boarding Pass That Does More Than Get You On a Plane

I saw a neat demonstration of Sojern at ad:tech last week. The company is out to revolutionize boarding passes. Sojern has partnered with airlines to allow advertisers to geo-target ads, promote special events, and offer coupons on boarding passes to passengers and passengers to add custom content to the pass.

Advertiser Benefits:

Targeted Ads - Focus on travelers to different cities throughout the year
Reach millions of travelers in hundreds of cities on a highly focused, localized level
Multiple media options, including rich media
Tracking reports– Sojern provides reports to track print and online impressions as well as click-through rates for your ads
Easy to customize ads — Easy to load and create new promotions

In addition, Sojern will let passengers customize their boarding passes with interactive destination content, such as weather, local attractions, events, calendars and more.

Sojern recently won the 2008 OMMA Award for Online Advertising Creativity in Content Integration (betcha need a big plaque for that trophy) at the OMMA Global Conference and Expo.

If you are a real estate professional looking for a blue ocean to advertise, check out Sojern.

View Demo here.

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