Buzz marketing, viral marketing and word of mouth marketing require folks to be talking about you — a lot. You can’t build brand awareness if no one knows your brand well enough to tell others about it.
Social networking websites are online water coolers — you want your brand in those conversations, even if you have to start the conversation. Companies who shy away from social sites based on ROI concerns are missing the brand bus in a big way (as well as the SEO value).
Twitter is a popular gab fest social website and Twist is a trend tool that measures the conversations there. Type in the terms you want to compare on Twist and see the weekly or monthly results on a chart. (there are supposedly all time results but I couldn’t find them)
You can also click the search terms to see exactly what folks are yapping about.
Here are the monthly results comparing Inman, Trulia and Zillow. [Inman’s Real Estate Connects generated a lot of buzz and tweets in July– another good marketing reason to host events and conferences.]
And here’s what folks are saying on Twitter about Inman, Trulia and Zillow.
If no one is talking about you on social networking sites, you might not be taking advantage of their word of mouth marketing and brand building potential.
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Other Twitter tools here. A whole twitter toolbox here.
Technorati Tags: twitter, twist, tech tips, sellsius, marketing tools
