We all know sex sells. I’m not sure if sexy men and women can sell real estate on looks alone (though there are studies that beauty pays) but a pretty face can get attention for any product or service. Once you’ve gotten the attention, the challenge is to deliver the goodies.
An interesting type of advertising done in London is called bellyvision. Rather than putting ads on building walls and bus stops, these promoters are putting them where they guess people are looking anyway– at well toned girls and guys’ bellies. Is that a condo being advertised on that guy’s belly?
Source: BBC (Brazil)
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Technorati Tags: advertising, real estate marketing, BBC, bellyvision
I was approached by BellyVision. I turned them down. I’m not about to cover up these six-pack abs I’ve worked so hard to maintain….
I hear they’re working on public service ads to discourage teen drinking. It’s called Beerbellyvision.