Adapted from: Filmsite
Thanks to the MarketingPilgrim, for enlightening us about a new web site called PayPerPost.
Look out folks! It’s an Invasion of the Blogger Snatchers.
What you read on some blogs may be blog porn. That is, someone paid the blogger to write a friendly post about their product or service. Has citizen journalism been corrupted? Will blogs lose credibility? How can we trust an opinion or point of view that someone was paid to give?
Altough this idea is not “new” – read Bloglogic and Ensight – the idea resembles a PPC (Pay Per Click) type of advertising. By using PayPerPost, advertisers can target Niche blogs and a niche audience just like Google Ad Words or Adsense advertisers do. I don’t think that bloggers should accept money from someone to blog favorably about them, their product or their service. The blogger may lose credibility in some peoples’ eyes if they find out what they are doing. The larger issue is what happens when someone pays a blogger to write an unfavorable post about a competitor? Will this pimped out blogger do it? Will they take a chance and burn someone for money? It’s a lot easier to write a fluff piece than it is to write a barn burner. I wonder if that issue has ever come up in PayPerPosts’ short history?
For more details about Pay Per Post, please read this interesting article from Business Week.
FOR THE RECORD: sellsius° is proud to offer you our own original opinions, commentary, interpretations and ideas. We will not be compromised!
