Comments on: Real Estate Myths or What I Did on My Summer Vacation http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/ Sat, 11 Oct 2008 21:35:56 +0000 http://wordpress.org/?v=2.3 By: Mordechai Boaziz http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-225582 Mordechai Boaziz Tue, 10 Jun 2008 14:42:11 +0000 http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-225582 Very interesting stats... I wonder how rapidly will this change. I mean five years ago we even didn't think to search for real estate online and now so many people do... Ok, maybe, that's not the first thing they do but still they search for homes in the Internet. When will Internet be so strong that no real estate manager will be able to neglect it? Very interesting stats… I wonder how rapidly will this change. I mean five years ago we even didn’t think to search for real estate online and now so many people do… Ok, maybe, that’s not the first thing they do but still they search for homes in the Internet. When will Internet be so strong that no real estate manager will be able to neglect it?

]]> By: Sunday Links http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-222643 Sunday Links Sun, 25 May 2008 16:39:22 +0000 http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-222643 [...] Real Estate Myths or What I Did on My Summer Vacation (Sellsius): What 10,000 miles and 30+ cities worth of interviews talking real estate and technology with everyday folk taught me. [...] […] Real Estate Myths or What I Did on My Summer Vacation (Sellsius): What 10,000 miles and 30+ cities worth of interviews talking real estate and technology with everyday folk taught me. […]

]]> By: Pew Study: Only 11% Say Internet Had A Major Impact on Home Purchase or Rental http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-222173 Pew Study: Only 11% Say Internet Had A Major Impact on Home Purchase or Rental Fri, 23 May 2008 06:08:10 +0000 http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-222173 [...] Real Estate Myths or What I Did on My Summer Vacation [...] […] Real Estate Myths or What I Did on My Summer Vacation […]

]]> By: Why Technology Will Lead to More Print Advertising http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-214565 Why Technology Will Lead to More Print Advertising Fri, 18 Apr 2008 17:12:19 +0000 http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-214565 [...] Real Estate Myths or What I Did on My Summer Vacation [...] […] Real Estate Myths or What I Did on My Summer Vacation […]

]]> By: How to Build an Online Real Estate Brand: Market It Offline http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-188642 How to Build an Online Real Estate Brand: Market It Offline Tue, 05 Feb 2008 05:00:27 +0000 http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-188642 [...] Real Estate Myths, or What I Did on My Summer Vacation. [...] […] Real Estate Myths, or What I Did on My Summer Vacation. […]

]]> By: Doodee http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-186446 Doodee Fri, 01 Feb 2008 04:23:16 +0000 http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-186446 Thanks for sharing Thanks for sharing

]]> By: How to Create a National MLS: Roost May Find The Way http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-182918 How to Create a National MLS: Roost May Find The Way Wed, 23 Jan 2008 16:12:05 +0000 http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-182918 [...] Lack of Brand Awareness:  Based on our research, most consumers only know 2 websites to find property: Realtor.com and Craigslist.org.  Sorry [...] […] Lack of Brand Awareness:  Based on our research, most consumers only know 2 websites to find property: Realtor.com and Craigslist.org.  Sorry […]

]]> By: Advertising Your Online Brand Offline: Because Marketing Shouldn’t Suck http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-161161 Advertising Your Online Brand Offline: Because Marketing Shouldn’t Suck Sun, 02 Dec 2007 18:34:44 +0000 http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-161161 [...] Real Estate Myths or What I Did on My Summer Vacation. [...] […] Real Estate Myths or What I Did on My Summer Vacation. […]

]]> By: sellsius http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-138475 sellsius Fri, 02 Nov 2007 15:35:40 +0000 http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-138475 Interesting read, Elizabeth. Here's a key point: To put the meaning of this real data in real terms, why would you want your prospect to have to find the real estate portal, and then find you? Why wouldn't you want the prospect to find you directly? ...The way to find you directly may be offline. Interesting read, Elizabeth. Here’s a key point:

To put the meaning of this real data in real terms, why would you want your prospect to have to find the real estate portal, and then find you? Why wouldn’t you want the prospect to find you directly?

…The way to find you directly may be offline.

]]> By: Elizabeth http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-138434 Elizabeth Fri, 02 Nov 2007 13:05:51 +0000 http://blog.sellsiusrealestate.com/marketing/real-estate-myths-or-what-i-did-on-my-summer-vacation/2007/10/18/#comment-138434 Articles like this one & the link I've included below are very applicable/pertinent to what Realtors are trying to do & where they are spending their marketing dollars. Especially some of the younger/newer Realtors who are trying to do all they can to get a web presence & regionally there may be more challenges. It also plays into how we all market ourselves when we are doing listing presentations & helping our Buyers search...hopefully using your own website! http://www.brokeragentnews.com/news/residential/2007_10/10_25_2007_od_1193378494.html I don't know if this is something that can be addressed since realtor.com is associated on a national level with NAR. It seems to me that they (realtor.com)could do a much better job at marketing their website & not attempting to hold us hostage by giving us an initial presence in a very limited manner & feeding us the perception that we "need" to buy into the enhanced realtor.com package. Even some relocation companies want proof that there's an enhanced realtor.com website - they need to get with the program too & realize that is not (necessarily) the best presence for listings. Articles like this one & the link I’ve included below are very applicable/pertinent to what Realtors are trying to do & where they are spending their marketing dollars. Especially some of the younger/newer Realtors who are trying to do all they can to get a web presence & regionally there may be more challenges. It also plays into how we all market ourselves when we are doing listing presentations & helping our Buyers search…hopefully using your own website!

http://www.brokeragentnews.com/news/residential/2007_10/10_25_2007_od_1193378494.html

I don’t know if this is something that can be addressed since realtor.com is associated on a national level with NAR. It seems to me that they (realtor.com)could do a much better job at marketing their website & not attempting to hold us hostage by giving us an initial presence in a very limited manner & feeding us the perception that we “need” to buy into the enhanced realtor.com package. Even some relocation companies want proof that there’s an enhanced realtor.com website - they need to get with the program too & realize that is not (necessarily) the best presence for listings.

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