Joe and I saw this bus from two blocks away and had to check it out. We met with Lacey, who took us for a tour.
Hot British designer Luella Bartley hits the streets of New York City as part of Target’s GO international marketing initiative. Using a Routemaster double decker bus, Luella takes her traveling boutique to 666 Broadway till February 18th. The mobile store gives consumers the chance to see her new collection of streetwise ready to wear clothes and punkish accessories as well as purchase her limited edition pieces.
So go and check it out!
Other retail business may want to think “inside the bus” for creative ways to get more exposure.
