Undercover Advertising: Stooping Low For Eyeballs


Sex sells… or, at least, it gets you to look. Many tradeshow vendors use attractive women to get the attention of customers. Some may argue whether it works.

But, take a look at this advertising strategy.

Here is a women dressed to attract (male) visitors at a tradeshow:

OK. Nothing new here.

But this company’s marketing strategy takes it to a new (lower) level:

You probably can’t get the message from this angle, so try this one:

Yes, that’s a company logo. (looks like a Kodak moment)

What do you think? Does this type of advertising stoop too low?

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  • HeyAmaretto
    SuburbanHouseHunters- SHH! That would fit nicely.
    New spin to "touches"- and which has better ROI, panties or postcards?
  • kaengreagen
    you cant give message with advertising...what ever you want
  • philhoov
    I am wondering where I could find me a woooman who could display www.worldsgreatestrealestateagent.com on her posterior :)
  • An ad on Craigslist should do the trick.
  • I wonder what their pay plan was? and where do i hire them?
  • That has some great potential for viral marketing...to bad it would take a VERY large pair of underwear and equally large model to fit SuburbanHouseHunters.com....then again that might be like a train wreck, you want to look away but you just can't.
  • haha Mack. That was clever. Now you have me thinking of the name of a firm that would fit this tactic... hmmm

    I am reminded of Goldsmith's play She Stoops to Conquer.
  • You probably will not see this type marketing utilized by
    PRUDEntial.
  • I have been waiting for last 5 min so that they might show more......... :)

    lol
  • That was a good one Joe.

    C'mon Jeff, [SPOILER] let it hang out. [/SPOILER]
  • Sorry, but I can't use anything of the pithy comments racing through my Bawld head.
  • How long will it be before a REALTOR picks up on this? I can imagine using this technique in front of open houses... OPEN 2-5
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