Publishers are turning to video to market authors and their books. Aware of the growing influence of video as a marketing tool to the online generation, publishers like HarperCollins, Hyperion, and Penguin Group (US) are adopting the medium. YouTube is being used as a venue, given the recent attention garnered by the video for The Dangerous Book of Boys.
I don’t know if we’re reaching people we wouldn’t otherwise be reaching, but we are reaching people who are not necessarily reading book review sections, or always watching a TV show,” says Sue Fleming, Simon & Schuster’s vice president and executive director for online and consumer marketing. (Simon & Schuster just launched bookvideos.tv, a book video site, with Turn Here.)
Once a novelty, book videos are becoming more popular and considered by many publishers to be essential marketing for certain genres.
The prose-loving publishers are starting to get what many of us in real estate (and music) already know—-you have to use the latest technology to attract the attention of the online consumer and video is currently the eyeball magnet de jure.
Real estate agents would be wise to use video as a tool to market homes and businesses. It is a place to stand out from the crowd. Get there before the place gets really crowded.
TIP to Real Estate Writers: If you are an agent or broker who has written a book on real estate, try marketing it on your site with a video. “How-tos” will probably jump off the shelves web pages.
Source: AP article by Hillel Italie, via Yahoo News.
What about the classics? This author would volunteer for a project to bring the classics to the attention of the modern reader via video. But how would you jazz up Boethius‘ Consolation of Philosophy?
Technorati Tags: Video, video marketing, book sales, Real estate marketing
This seems like a great idea especially for old or rare books. It’s so hard to see the condition from a few pictures but a video can really show the books condition well.
Hey… lots of people read books… but a WHOLE lot more go see the movie. It makes sense. Video makes sense. It’s what most people WANT… and now can have easily with wide acceptance of broadband.
Human beings have five senses (6 if you saw the movie) so why not market to as many as you can, as creatively as you can?
Books, Homes, Cars, whatever…Video works. The best method of conveyance is the method that more resembles human interaction. Of all ways in which to convey information, face to face is by far the most potent method. We are talking sales here and Trust is the name of the game. The concept of ’seeing is believing’ holds water. Video beats all other mediums with it’s ability to more mimic the one to one human experience. As sellsius said, it’s about the senses. Text is good, radio is fine but only video pulls them all together. Well, almost…still waiting for that ’scratch and sniff’ monitor!
All I can say is that those are some really great titles, especially “Religious Affections” by Edwards.
Yes. I enjoyed Augustine’s Confessions.
What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that’s featuring them on YouTube. http://www.youtube.com/booktrailers
Maybe our paths will cross at Inman Connect in July 2008, and we can share favored titles… Soli deo Gloria!
Hmmmm… so I now have a DVD/ Book on “how to shoot, distribute and sell real estate videos”.
So… I should make a video about the book & video on how to MAKE a real estate video……???
Yikes! That’s twisted!