Buzz Lightyear, Toy Story, copyright The Walt Disney Co.
What are the key buzzwords in the headline or copy of a real estate ad that trigger a prospective buyer to call for an appointment? Has anyone studied the effectiveness of certain words? Have they changed? Are abbreviation and jargon effective, necessary or understood?
Here are some articles/posts which address these questions:
Is It Intimate or Small?, Lore Groghan, Business Writer, NY Daily News: Winners: New Price, New to Market, Old World Charm, Cook’s Kitchen. Losers: Best Buy, Dripping with Charm, Estate Condition
What An Ad Is Really Saying, Shirley Leung, Globe Staff Writer : Motivated Seller, Won’t Last, Move-in Condition
A Picture Is Worth a Thousand Words Right?, Angela-Parker via Wickedwordcraft.com: Use “you and your” not his or her; wordage depends on property type and target buyer: Eg. for first time home buyer, use “spacious”.
The Unique American Dream Has It’s Own Unique Vocabulary, Dena Amoruso, Realty Times: It’s always a home
Real Estate Lingo, Jargon and Acronyms Are a PITA, Jonathan Miller, Matrix : Plethora of abbreviations
How to Write Super-Effective Ads and Sales Letters!, Dean Phillips, DomesticSale.com: the AIDA formula, “hot buttons” include save, free, guaranteed, risk-free, NOW
Writing Headlines That Get Results, Brian Clark, Copyblogger
