Although these questions may be applied to anything, our focus is on Real Estate.
If you are in the Real Estate business as a Broker or Agent you must promote your clients’ listings, yourself and your business in order to survive & thrive. With so many advertising options out there, how do you decide which is the best method for accomplishing this?
Here are some basic questions you must ask yourself:
1. What Am I advertising?
a. My client’s property
b. Myself
c. My company
d. All of the above & more
2. Where will I advertise?
a. Print
- Newspapers
- Magazines
- Flyers
- Postcards
b. Online
- MLS
- Company website
- Personal website
- Company blog
- My blog
- Other blogs
- Forums
- Craigslist
- Newpaper online classifieds
- Vertical Search Engines
- Yahoo
- Realtor
- Google PPC
- Google Base
- Other classified sites
- Free sites
- Pay sites
- Referral sites
- Other online venues
c. Other
- TV
- Radio
- Billboards
- Buses
- Taxis
- Trains
- Airplanes
- Roof Top
- Shopping carts
d. All of the above & more
3. Why do I advertise?
a. To find a buyer for my clients property
b. To find any buyer (customer)
c. To find a seller (client)
d. To promote myself
e. To promote my company
f. All of the above & more
If you’re a real estate agent your objectives are to help your customers and clients buy and sell real estate. You must promote yourself as a professional who has unique skills. Promote your clients’ listings as effectively as you can. Provide them with the right exposure so you can find the most qualified buyer/ renter, for the best price, at the best terms in the shortest amount of time. Find a particular niche and master it. Your reputation is important so make sure you are always honest with everyone you meet. Treat others as you want to be treated. Be humble.
