I’ll bring the donuts, you bring the coffee.
Coffee cups are ubiquitous everywhere. But that’s only one reason to advertise on them. Another is because coffee stimulates the brain and makes it receptive to information. It also enhances memory.
A 2005 study by Austrian scientists using fMRI (functional magnetic resonance imaging) showed that caffeine boosts higher brain functions associated with memory and attention. For the medical types, that means visible brain activity in the frontal lobe and anterior cingulum. The effects were observed after volunteers were given 100 mg doses of caffeine, the equivalent of two cups of coffee (or one espresso at Cowgirls).
Similar findings were found in a 2004 study published in Behavioral Neuroscience.
This findings are useful to those in neuromarketing, a new field of marketing which uses medical technologies to study the brain’s responses to various marketing stimuli, including color, smell, taste, touch and sound. They think it works better than asking “Do you like this product?”
Sources: Caffeine Delivers visible boost to brain activity (Foodproductiondaily.com); Caffeine clue to better memory (BBC News)
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Neuromarketing : Pushing the Brain Button
Scent Marketing: Leading Consumers by The Nose
Color Marketing: Color Your House Sold.
Perception Marketing: You Can Sell Poop if You Package it Right.
Experience Marketing: Can an Illusionist Sell a Home
Aroma Advertising: Got Milk and Cookies?
Guerilla Marketing with Grafitti Ads
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5 Ways to Market Yourself as an Expert.
More marketing posts here.
Technorati Tags: marketing, real estate marketing, real estate, advertising, neuromarketing, place marketing, scent marketing, perception marketing, experience marketing
I have actually done this before on coffee sleeves with a company called britevision and it worked really well. Very locally targeted and a great way to get your name/service in the local market.
hello! sorry, i took a long time to respond. thanks for visiting my blog,Ravi Karandeekar’s Pune Real Estate Blog and adding me to you on MyBlogLog. I am glad to join you too. You are of my type. Good to know you. Sure, i am going to visit often. You have a lot of interesting stuff. Thanks!
Thanks Ravi. Our pleasure to know you too. Our blog door is always open.
I can tell Ravi hasn’t been here before. Coffee is what I am. When the caffeine level drops too low I lose consciousness and go out on the internet and leave comments on blogs, and don’t remember them. The comments, I always remember the blogs. See what I mean? Is this post controversial enough to attract readers? I hope so.
Hey Guys,
Great job and best of luck kicking off the BlogTourUSA. I can’t wait for when you stop by our office in Miami.
Safe Driving,
Adam Kujacznski
Marketing Director
www.condo.com