Congrats to Michael Price of MLPodcast and Real Living Real Estate on their new partnership.
Real Living, the country’s 4th-largest real estate brokerage, has partnered with MLPodcast to provide their agent network with listing and community video podcasts. Using existing still photos, listing data and marketing copy, MLPodcast produces high quality music videos with professional voice narrations.
Michael Price, MLPodcast’s president stated: “The relationship we have with Real Living allows
any agent or broker to order a video podcast production with little more effort than entering an
MLS number in a Web form, along with a few mouse clicks. By connecting our Web services
applications together, we have established a solid infrastructure for the creation and delivery ofcontent. It’s an unprecedented vendor-client relationship.”
Video podcasting takes the concept of a virtual tour to the Web 2.0 level by adding the power of broadcasting and syndication. Consumers can gain access to listing enhancements through
free subscriptions that push new content to Web browsers, video-enabled cell phones, iPodsª
and other video-enabled mobile devices automatically. MLPodcast has also amassed a network
of destination sites specific to the podcasting platform. Each client podcast is distributed to this
network, which includes Apple’s iTunes podcasting directory, Podcast.Yahoo.com and more.
This distribution greatly improves organic and direct referral Web traffic from search engines.
“We are very excited to work with MLPodcast,” said Kaira Sturdivant Rouda, chief operating
officer of Real Living. “Today’s consumers want an experience, and they want it online. With
MLPodcast, our agents are able to podcast community videos and property listings - giving the
consumer a better view of their new potential home or community and making the agent more
marketable.”
One of Real Living’s Chicago area franchises, Real Living Helios Realty, is an early adopter of
MLPodcast’s service with more than 25 active listings currently hosted in their broadcast feed.
“Podcasting our listings has really given us an edge,” said Joe Magliochetti, principal broker of
Real Living Helios Realty. “Today’s market is characterized by increasingly tech-savvy home
buyers looking for detailed, on-demand information, so putting these podcasts to work can be
the difference needed to get homes sold faster, to the right buyer.”
Visit www.mlpodcast.com to find out more about video podcasting for real estate. To learn more about Real Living, visit http://www.RealLiving.com.
CONTACTS: Michael Price, MLPodcast Kelly Kinzer, Real Living
(832) 257-9020 (614) 273-6085
