This listing agent complained that her MLS listings, with recent price reductions, were not updated on a third party real estate listing site.
This last point, regarding accurate information, is where we experience the biggest problems; not because of the service WE as REALTORS® provide, but because of the many other sites that are picking up the listings that our sellers have entrusted to us. By all means, we want our listings in front of potential buyers! But it has to be accurate! And unfortunately, we have little or no control over the content that is displayed on other sites. Source.
Reliability is a common problem and these third party sites simply cannot assure consumers of the accuracy of listing information on the site, often because of feeds that are not updated. This is extremely frustrating to listing agents, home owners, and BUYERS.
Inaccuracy of listings on real estate listing sites is the Achilles’ heel which could lead to their demise. Herein lies the MLSs’ opportunity to get in the game and dominate. But will they?
Other than accuracy, what other problems do agents, sellers and buyers experience on national real estate websites?
{Original image: Dying Achilles (Veyrier 1683)}
Technorati Tags: real estate marketing, real estate listing websites, mls
