Comments on: Open Mike Post: More Snake Oil http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/ Sun, 12 Oct 2008 10:20:40 +0000 http://wordpress.org/?v=2.3 By: Annette Grimpe http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-144942 Annette Grimpe Wed, 14 Nov 2007 02:11:56 +0000 http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-144942 Staged homes will sell for more money and there are legitimate stats that back this up. For example, the results of a poll carried out last year by Maritz Research stated that 63% of buyers are willing to pay more money for a house that is “move in ready”. Another poll of 15,000 people conducted last year by AOL Money & Finance found that home presentation makes a difference in most sales. And on my About Me page I have more stats to prove that home staging is not “snake oil”. Staged homes will sell for more money and there are legitimate stats that back this up. For example, the results of a poll carried out last year by Maritz Research stated that 63% of buyers are willing to pay more money for a house that is “move in ready”. Another poll of 15,000 people conducted last year by AOL Money & Finance found that home presentation makes a difference in most sales. And on my About Me page I have more stats to prove that home staging is not “snake oil”.

]]> By: Teresa Boardman http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-134022 Teresa Boardman Tue, 16 Oct 2007 00:00:43 +0000 http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-134022 100% of the homes of the homes that I have sold since 2001 have had lock boxes on them. My stat. I think it is the lock boxes because some of the homes were staged and others were not. Some were condos where I could not use for sale signs so I know it isn't the signs. 100% of the homes of the homes that I have sold since 2001 have had lock boxes on them. My stat. I think it is the lock boxes because some of the homes were staged and others were not. Some were condos where I could not use for sale signs so I know it isn’t the signs.

]]> By: Larry Cragun http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-134015 Larry Cragun Mon, 15 Oct 2007 22:18:17 +0000 http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-134015 Here is a stat for you. 100% of the homes we have sold since 2001 have been staged. Lar Here is a stat for you. 100% of the homes we have sold since 2001 have been staged. Lar

]]> By: Teresa Boardman http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-133939 Teresa Boardman Mon, 15 Oct 2007 00:47:39 +0000 http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-133939 Kathleen - great point. Not all houses, markets or stagers are the same and I was going to address that in my comment which was too long already. It would take a large amount of data to substantiate any claim that a properly staged house sells faster or for more money. It would have to involve a large enough data sample to be statistically significant. So I guess when we claim the staging sells homes faster and for more money we can only back it up with anecdotal evidence at this point. Nice for Realtors, I know in my case my clients trust my advice, and I advise them to get the home ready to put on the market and in some cases that includes staging, but not so nice for people trying to sell staging services by making claims with out backing them up with some facts. Kathleen - great point. Not all houses, markets or stagers are the same and I was going to address that in my comment which was too long already. It would take a large amount of data to substantiate any claim that a properly staged house sells faster or for more money. It would have to involve a large enough data sample to be statistically significant. So I guess when we claim the staging sells homes faster and for more money we can only back it up with anecdotal evidence at this point. Nice for Realtors, I know in my case my clients trust my advice, and I advise them to get the home ready to put on the market and in some cases that includes staging, but not so nice for people trying to sell staging services by making claims with out backing them up with some facts.

]]> By: Real Estate Marketing http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-133936 Real Estate Marketing Mon, 15 Oct 2007 00:23:19 +0000 http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-133936 Teresa and Nickie, I agree with both of you. I see way too many people continue to pay for marketing strategies when they have no way to test effectiveness. But, I think creating stats for staging would be a challenge. How would you go about it? The only truly accurate way would be to sell the same house staged and not staged. Then, track DOM and $s. I'm not sure anyone is going to want to do that just to create some stats. Other than that, won't there always be too many variables for a direct comparison? If you compare homes in the same neighborhood, one is going to have a better location or a better view. One might be greatly overpriced, another might have a listing agent who works overtime. Even condos in the same building have those types of differences. Even if you got stats for all the homes in a zip code, and compared staged to non-staged, how will you know what other factors were at play? Kathleen Teresa and Nickie,

I agree with both of you. I see way too many people continue to pay for marketing strategies when they have no way to test effectiveness.

But, I think creating stats for staging would be a challenge. How would you go about it?

The only truly accurate way would be to sell the same house staged and not staged. Then, track DOM and $s. I’m not sure anyone is going to want to do that just to create some stats.

Other than that, won’t there always be too many variables for a direct comparison? If you compare homes in the same neighborhood, one is going to have a better location or a better view. One might be greatly overpriced, another might have a listing agent who works overtime. Even condos in the same building have those types of differences.

Even if you got stats for all the homes in a zip code, and compared staged to non-staged, how will you know what other factors were at play?

Kathleen

]]> By: Nickie http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-133930 Nickie Sun, 14 Oct 2007 23:35:12 +0000 http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-133930 I agree, data is good! I was submitting the stats from my projects to one of the large names in the staging industry, but I was frustrated that they do not take into consideration homes that do not sell. So the stats that are published on these sites that come from this company are not accurate. Stats are only as good as the information gathered. If the people gathering information refuse to take into account the total picture, then the stats mean nothing. Any number people wanna come over and help me put together some stats? I agree, data is good!

I was submitting the stats from my projects to one of the large names in the staging industry, but I was frustrated that they do not take into consideration homes that do not sell.

So the stats that are published on these sites that come from this company are not accurate. Stats are only as good as the information gathered. If the people gathering information refuse to take into account the total picture, then the stats mean nothing.

Any number people wanna come over and help me put together some stats?

]]> By: Teresa Boardman http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-133926 Teresa Boardman Sun, 14 Oct 2007 22:35:19 +0000 http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-133926 I use stagers but I think a point is being missed in this post. As an industry we like to say XYZ works yet we don't seem to track hard data. I like data and I use it to make business decisions. Data is good I use stagers but I think a point is being missed in this post. As an industry we like to say XYZ works yet we don’t seem to track hard data. I like data and I use it to make business decisions. Data is good

]]> By: Business Marketing » Blog Archive » Open Mike Post: More Snake Oil http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-133921 Business Marketing » Blog Archive » Open Mike Post: More Snake Oil Sun, 14 Oct 2007 21:38:56 +0000 http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-133921 [...] sellsius wrote an interesting post today on Open Mike Post: More Snake OilHere’s a quick excerptOpen Mike is a free speech platform. We lend our blog pulpit to anyone who wants to voice their real estate related opinions and ideas. We prefer you not have your own blog. We had not received a post for sometime. … [...] […] sellsius wrote an interesting post today on Open Mike Post: More Snake OilHere’s a quick excerptOpen Mike is a free speech platform. We lend our blog pulpit to anyone who wants to voice their real estate related opinions and ideas. We prefer you not have your own blog. We had not received a post for sometime. … […]

]]> By: Real Estate Marketing http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-133913 Real Estate Marketing Sun, 14 Oct 2007 18:12:35 +0000 http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-133913 I help Nickie with her website, so I've watched her build her staging practice. She wouldn't post this link, but I will. If you want to know why agents work with a professional stager, read their own ideas about it. http://www.getstaged2sell.com/html/sucessstories.html These aren't statistics, but all of the comments address the issue of DOM and final sales price. Maybe it just seems like smoke and mirrors if you've never worked with a good stager! Kathleen Allardyce I help Nickie with her website, so I’ve watched her build her staging practice.

She wouldn’t post this link, but I will. If you want to know why agents work with a professional stager, read their own ideas about it.
http://www.getstaged2sell.com/html/sucessstories.html

These aren’t statistics, but all of the comments address the issue of DOM and final sales price.

Maybe it just seems like smoke and mirrors if you’ve never worked with a good stager!

Kathleen Allardyce

]]> By: Home Staging Blog - Learn About Home Staging with GetStaged2Sell.com » Is Home Staging Snake Oil? The Challenge at Sellsius http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-133902 Home Staging Blog - Learn About Home Staging with GetStaged2Sell.com » Is Home Staging Snake Oil? The Challenge at Sellsius Sun, 14 Oct 2007 16:28:55 +0000 http://blog.sellsiusrealestate.com/open-mike/open-mike-post-more-snake-oil/2007/10/13/#comment-133902 [...] at Sellsius By Nickie The guys over at Sellsius are having Open Mike and the conversation is Home Staging.  They are discussing whether or not home staging makes a difference in how quickly a home sells [...] […] at Sellsius By Nickie The guys over at Sellsius are having Open Mike and the conversation is Home Staging.  They are discussing whether or not home staging makes a difference in how quickly a home sells […]

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