Is Blogging Advertising? Let us have it…
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Is Blogging Advertising? Let us have it…
|
|
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Search MLS Real Estate Listings Now >> |
| Search CT Real Estate, Waterfront Property, Groton Realty, Stonington Realty and Mystic real estate |
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Mine is advertising, at least St. Paul re is. There are property listings in the side bar, and links to property searches, requests for CMA’s etc. My mobile blog alltallday is not advertising, the real estate weenie is not advertising. My attorney is looking at drafts of disclaimers that I have written for my personal non commercial blogs as well as the disclaimer for my business blog. I am not going to wait for trouble. Is my facebook profile advertising? Is my Flickr account advertising? The flickr account has pictures of listings and photos used in business blog posts. Are may twitters advertising? Is the Minnesota department of commerce or NAR going to insist that broker logos be put on all. What is my exposure, or my brokers exposure if I get surley on Trulia voices or Zillow.
It should be. to me, the goal of any good business blog is to be one of those cool commercials that people actually like to watch
But here’s the down side Todd: If blogs are classified as advertising, that decree comes with legal baggage and regulation (damn those lawyers). Can anyone spell FTC?
If your MLS or broker says, “We want you to run all your blog posts by us for approval, edit, deletion”, or worse– “No blogging, period” what will you do?
Once you let someone regulate your blog content, you let them regulate your voice. Soon, the censor and blacklister are sharing your blog bed.
Find me in the non-advertising line.
PS: Consider this too– not all blogs are the same—some do not blog their business exclusively, many are a mixed bag– are we gonna lump everything in the ad pile? If not, who is going to draw those sketchy lines?
Vote: Blogs are speech not ads.
I see your point. But between speech and ads, I don’t think there are any lines that can be drawn in this ere of new media. I’m not a slipper slope person, so I guess it would all depend on the blog.
I couldn’t care less about what the local MLS has to say. Down with the MLS Yo!
Yo!
I think that blogs are more like TV programs.
Viewers/readers come to view/read for entertainment/information and in between there may be commercials/posts (or even GoogleAds etc.) that are advertising, but most of the program/content is not.
TV programs/blogs can be comedy, drama, news, documentaries, or infomercials. The viewer/reader is in charge of selecting where, and how much time to at a particular program/blog. The viewer/reader can also change the channel/blog when the ads become obnoxiouns *click*
It’s marketing, not advertising. There’s a difference, and this is a good example. It can definitely be used to promote properties and oneself.
My blog, when it isn’t about pure state, is more like having a conversation with someone looking for feedback or comments. It serves as marketing, but not advertising.