Spain (Press Release) – September 8, 2008 — The situation in the US real estate market is looking grim with home prices that have dropped a record 15.8% from a year ago. But lower prices do not mean more buyers and with home sales declined in 40 states, realtors have to put their best foot forward to keep their head above the water. Effective marketing tools are of the essence in winning over the clients and reaching a deal.
There are those who are thinking of solutions. José Ruiz is the founder of 3D Vista – a company
that creates software for virtual tours and online marketing – and he has it clear: “Whatever you are selling, you have to make sure it will be seen by your potential clients. And even more so in real estate where the competition is getting tougher and realtors can’t afford to lose any chance they have for marketing. Now that clients are using internet more than ever, virtual tours are a powerful tool for getting people interested in a property.”
This is true because according to a survey by Pew Internet & American Life Project made as far back as in December 2004 there are 45% of adult Americans who have taken a virtual tour. On a typical day in 2004 there were 2 million Americans taking a virtual tour online. By August 2006 this number had plummeted to 5 million and there is no doubt it is even higher now.
With more and more people interested in virtual tours, it would be smart to put one up. But this alone won’t do it, as it has to be brought to people. Ruiz says: “The people at 3D Vista have put a lot of thought into how to offer the best marketing solutions for our clients. We’ve designed an easy-to-use hosting service for clients who are not IT-people but if they wish, they can add the tours to their own webpages or to any mayor real estate site. And there’s the Vistazoo portal that can now be added to blogs, wikis and social networks as a widget and can also be used with mobile devices. This means the clients don’t have to sit around their computers anymore, browsing through real estate sites. They can use their phones wherever they are or stumble upon a virtual tour in some blog or social network.”
These kinds of innovations create a lot of new possibilities to grab clients’ attention. And this is more important than ever because times are changing and only those who are smart enough to go along with it will stay in business.
About 3DVista
3DVista has been developing software for virtual tours and solutions for online marketing since 1999. The international clientele include RE/MAX and 21st Century among others and the company has established a partnership with Point2 Agent. Now the company has launched a new line of products, a possibility for creating free virtual tours online and the Vistazoo widget that will give much more options for marketing the tours. More information can be found on 3D Vista’s brand new website on 3dvista.com.
Contact:
Kerstin Must
3dvista
kerstin@3dvista.com
