Comments on: Can An Illusionist Sell A Home? Experience Marketing http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/ Sat, 30 Aug 2008 05:30:45 +0000 http://wordpress.org/?v=2.3 By: Creative Advertising Has a Long Tail http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-197001 Creative Advertising Has a Long Tail Thu, 28 Feb 2008 16:44:25 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-197001 [...] Experience Marketing: Can an Illusionist Sell a Home? [...] […] Experience Marketing: Can an Illusionist Sell a Home? […]

]]> By: Why You Should Advertise on Coffee Cups http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-95166 Why You Should Advertise on Coffee Cups Wed, 27 Jun 2007 01:31:21 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-95166 [...] Experience Marketing: Can an Illusionist Sell a Home? [...] […] Experience Marketing: Can an Illusionist Sell a Home? […]

]]> By: sellsius° http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-72136 sellsius° Tue, 13 Mar 2007 01:57:13 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-72136 That's an amazing story Matt. That’s an amazing story Matt.

]]> By: matt http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-72121 matt Tue, 13 Mar 2007 01:21:54 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-72121 I held an open house for a guy that built home entertainment systems for high end clients. His system was about $40K, and it was awesome...during the open house we had about 10 people at all times on the couch watching "Star Wars, episode 1". Usually they say don't watch t.v. at an open house, but this really made people want this place. I held an open house for a guy that built home entertainment systems for high end clients. His system was about $40K, and it was awesome…during the open house we had about 10 people at all times on the couch watching “Star Wars, episode 1″.

Usually they say don’t watch t.v. at an open house, but this really made people want this place.

]]> By: Christian Sterner http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-72090 Christian Sterner Mon, 12 Mar 2007 20:51:27 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-72090 John, I agree very much with your assessment: to me, it seems way more fun to have a hall pass around the world than to just buy the second home and settle in. Gotta keep those legs going. John,

I agree very much with your assessment: to me, it seems way more fun to have a hall pass around the world than to just buy the second home and settle in. Gotta keep those legs going.

]]> By: sellsius° http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-72088 sellsius° Mon, 12 Mar 2007 20:34:13 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-72088 NYC has a few fractional ownership hotels. They offer an overnight 1 or 2 day stay for below market rates in exchange for a sales pitch---the typical timeshare marketing strategy which has worked for years. The Sleep on It strategy will work for fully deeded property as well--heck maybe even for rentals. It's the age old "free sample" applied to real estate marketing. NYC has a few fractional ownership hotels. They offer an overnight 1 or 2 day stay for below market rates in exchange for a sales pitch—the typical timeshare marketing strategy which has worked for years. The Sleep on It strategy will work for fully deeded property as well–heck maybe even for rentals. It’s the age old “free sample” applied to real estate marketing.

]]> By: john harper http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-72084 john harper Mon, 12 Mar 2007 20:25:27 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-72084 the producers of a new show being taped for HGTV contacted us a couple of months ago about a new project of theirs - Sleep On It. The program follows a buyer through the house hunting and the buyer gets to sleep over in the home they want to buy, then they assesss the effect getting to sleep on it has on the sales process. The fractional ownership route is going to be a huge wave for boomers that want to experience more of the world. the producers of a new show being taped for HGTV contacted us a couple of months ago about a new project of theirs - Sleep On It. The program follows a buyer through the house hunting and the buyer gets to sleep over in the home they want to buy, then they assesss the effect getting to sleep on it has on the sales process.

The fractional ownership route is going to be a huge wave for boomers that want to experience more of the world.

]]> By: sellsius° http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-72080 sellsius° Mon, 12 Mar 2007 20:12:32 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-72080 That's a great use of video----just like being there. And that's the distinct advantage of video--it gets you as close to a real experience as possible. That’s a great use of video—-just like being there.
And that’s the distinct advantage of video–it gets you as close to a real experience as possible.

]]> By: Christian Sterner http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-72079 Christian Sterner Mon, 12 Mar 2007 19:12:50 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/can-an-illusionist-sell-a-home-experience-marketing/2007/03/12/#comment-72079 Ahh...but what about a video covering the experience? We had a guy do this: he and his wifey do a cocktail hour every day at 5PM, with or without company. They did a video of one of the times that they did have company, and used it to better market their property. How a house entertains is a big deal, and the video nailed it. Ahh…but what about a video covering the experience? We had a guy do this: he and his wifey do a cocktail hour every day at 5PM, with or without company. They did a video of one of the times that they did have company, and used it to better market their property. How a house entertains is a big deal, and the video nailed it.

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