I snapped this photo driving to blog school in Long Island.
Geico’s brand goes outdoors, why not Redfin?
Technorati Tags: real estate marketing, advertising, redfin, Glenn Kelman
|
|
Search MLS Real Estate Listings Now >> |
Hot Links
| Search CT Real Estate, Waterfront Property, Groton Realty, Stonington Realty and Mystic real estate |
|---|
Joe I know you are a proponent of off line marketing as a tool to drive online visitors.
Taking yet another page out of your book, Max the HomeGain gorilla will be hitting the streets of San Francisco and Phoenix next week.
http://blog.homegain.com/category/max
We’ll send you some pictures.
Now, that’s some Guerilla marketing
When Rudy & I went to visit Glenn at the Redfin offices in Seattle, I noticed a large brick walled building across from the office in a heavily trafficked pedestrian thoroughfare. I suggested, quite seriously, that he ought paint a Redfin ad on the wall– to which he replied, a bit peeved, that Redfin had no intention of doing any traditional offline advertising and was sticking to its 100% online marketing strategy. When I asked him why not, he replied it was not measurable. I guess pedestrian eyeballs are not as valuable as Google eyeballs. The gecko doesn’t buy it.
it ain’t got no flo if it ain’t web 2.0
I don’t buy it either. We may not get clients directly from our offline advertising (<a href=”here and here), but I think it helps with overall name recognition when people finally do sit down and search google (and are overwhelmed with thousands of ads).
Rescued from the spam monster.
From Glenn.
The gecko and caveman advertising campaigns are highly successful. Maybe advertising of this sort is successful because of the TV audience that is reached along with the verbal communication making the impact.
From The Joseph Ferrara Sellsius Book of Marketing…
http://blog.homegain.com/max-homegain-gorilla-hits-road-sanfrancisco-phoenix