Comments on: For Redfin’s Glenn Kelman: Follow the Gecko http://blog.sellsiusrealestate.com/real-estate-marketing/for-redfins-glenn-kelman-follow-the-gecko/2008/04/11/ Sat, 11 Oct 2008 18:07:24 +0000 http://wordpress.org/?v=2.3 By: Louis Cammarosano http://blog.sellsiusrealestate.com/real-estate-marketing/for-redfins-glenn-kelman-follow-the-gecko/2008/04/11/#comment-213346 Louis Cammarosano Tue, 15 Apr 2008 02:13:38 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/for-redfins-glenn-kelman-follow-the-gecko/2008/04/11/#comment-213346 From The Joseph Ferrara Sellsius Book of Marketing... http://blog.homegain.com/max-homegain-gorilla-hits-road-sanfrancisco-phoenix From The Joseph Ferrara Sellsius Book of Marketing…

http://blog.homegain.com/max-homegain-gorilla-hits-road-sanfrancisco-phoenix

]]> By: Joseph Ferrara http://blog.sellsiusrealestate.com/real-estate-marketing/for-redfins-glenn-kelman-follow-the-gecko/2008/04/11/#comment-213343 Joseph Ferrara Tue, 15 Apr 2008 02:03:25 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/for-redfins-glenn-kelman-follow-the-gecko/2008/04/11/#comment-213343 Rescued from the spam monster. From <a href="http://www.adeltarealty.net/" rel="nofollow">Glenn</a>. The gecko and caveman advertising campaigns are highly successful. Maybe advertising of this sort is successful because of the TV audience that is reached along with the verbal communication making the impact. Rescued from the spam monster.

From Glenn.

The gecko and caveman advertising campaigns are highly successful. Maybe advertising of this sort is successful because of the TV audience that is reached along with the verbal communication making the impact.

]]> By: Alfie http://blog.sellsiusrealestate.com/real-estate-marketing/for-redfins-glenn-kelman-follow-the-gecko/2008/04/11/#comment-212201 Alfie Sat, 12 Apr 2008 16:58:12 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/for-redfins-glenn-kelman-follow-the-gecko/2008/04/11/#comment-212201 I don't buy it either. We may not get clients directly from our offline advertising (<a href="<a href="http://www.cityburb.com/blog/index.php/2007/09/06/time-to-go-the-speed-limit/" rel="nofollow">here</a> and <a href="http://www.cityburb.com/blog/index.php/2007/12/06/dont-litter/" rel="nofollow">here</a>), but I think it helps with overall name recognition when people finally do sit down and search google (and are overwhelmed with thousands of ads). I don’t buy it either. We may not get clients directly from our offline advertising (<a href=”here and here), but I think it helps with overall name recognition when people finally do sit down and search google (and are overwhelmed with thousands of ads).

]]> By: louis cammarosano http://blog.sellsiusrealestate.com/real-estate-marketing/for-redfins-glenn-kelman-follow-the-gecko/2008/04/11/#comment-212054 louis cammarosano Sat, 12 Apr 2008 03:49:13 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/for-redfins-glenn-kelman-follow-the-gecko/2008/04/11/#comment-212054 it ain't got no flo if it ain't web 2.0 it ain’t got no flo if it ain’t web 2.0

]]> By: Joseph Ferrara http://blog.sellsiusrealestate.com/real-estate-marketing/for-redfins-glenn-kelman-follow-the-gecko/2008/04/11/#comment-212051 Joseph Ferrara Sat, 12 Apr 2008 03:46:12 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/for-redfins-glenn-kelman-follow-the-gecko/2008/04/11/#comment-212051 Now, that's some Guerilla marketing :) When Rudy & I went to visit Glenn at the Redfin offices in Seattle, I noticed a large brick walled building across from the office in a heavily trafficked pedestrian thoroughfare. I suggested, quite seriously, that he ought paint a Redfin ad on the wall-- to which he replied, a bit peeved, that Redfin had no intention of doing any traditional offline advertising and was sticking to its 100% online marketing strategy. When I asked him why not, he replied it was not measurable. I guess pedestrian eyeballs are not as valuable as Google eyeballs. The gecko doesn't buy it. Now, that’s some Guerilla marketing :)

When Rudy & I went to visit Glenn at the Redfin offices in Seattle, I noticed a large brick walled building across from the office in a heavily trafficked pedestrian thoroughfare. I suggested, quite seriously, that he ought paint a Redfin ad on the wall– to which he replied, a bit peeved, that Redfin had no intention of doing any traditional offline advertising and was sticking to its 100% online marketing strategy. When I asked him why not, he replied it was not measurable. I guess pedestrian eyeballs are not as valuable as Google eyeballs. The gecko doesn’t buy it.

]]> By: Louis Cammarosano http://blog.sellsiusrealestate.com/real-estate-marketing/for-redfins-glenn-kelman-follow-the-gecko/2008/04/11/#comment-212039 Louis Cammarosano Sat, 12 Apr 2008 02:39:41 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/for-redfins-glenn-kelman-follow-the-gecko/2008/04/11/#comment-212039 Joe I know you are a proponent of off line marketing as a tool to drive online visitors. Taking yet another page out of your book, Max the HomeGain gorilla will be hitting the streets of San Francisco and Phoenix next week. http://blog.homegain.com/category/max We'll send you some pictures. Joe I know you are a proponent of off line marketing as a tool to drive online visitors.
Taking yet another page out of your book, Max the HomeGain gorilla will be hitting the streets of San Francisco and Phoenix next week.
http://blog.homegain.com/category/max
We’ll send you some pictures.

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