When you get lemons, make lemonade.
Innovative professionals are using the currently dismal housing market to market creatively. Added Value Realty in Michigan takes people looking to invest in foreclosure property on a guided bus tour. Cesar Dias, a real estate broker and native of Stockton, California is doing the same for consumers in his market with his Repo Home Tour– he fills two brightly colored 18-seat buses with prospective buyers to visit foreclosure property. Think Creativity. Make Lemonade.
What’s also interesting is the creative use of video to promote the realtor’s marketing technique. It’s not slick but it made mainstream media news. Cesar made the LA Times and the Chicago Tribune, among others. And that’s good for business, youbetchya.
Another lesson here. Folks called Dias’ free bus tours a “tasteless gimmick” and pooh-poohed it. Cesar closed the deals. Don’t listen to the naysayers.
via mjmprop.
Further Reading/Listening:
Stockton agent offering foreclosure bus tours. (Recordnet)
NPR coverage.
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