How you, as a professionals, interact with consumers is ultimately a matter of personal style. You can be a rock-n-roller, a jazz man or a country picker. It really doesn’t matter. What matters is your ability to take consumers on a magic carpet ride– an engaging and rewarding experience that is unlike others. It is the experience that leaves an impression, the experience that is remembered.
Marketing Financial Services with Mocha Lattes: ING Direct Cafe
Financial services had become so commoditized that ING Direct decided to break the mold by providing a unique experience to consumers. It opened its Cafe in midtown Manhattan to provide consumers a comfortable lounge, financial papers to read there, big screen plasma TVs to watch the markets move, free internet access and, of course, coffee. The result: $200 million in new accounts and mortgages. The amazing part is consumers could not perform any financial transactions in this “branch”! ING opened another experience marketing branch in Philadelphia.
Want to stand out? Ask yourself how you can make the home buying experience a memorable one?
Related Posts:
Think Outside the Box: Give an Experience.
How to Get a Real estate Listing: Got Coffee?
Joe ~
We have a similar banking situation here in the Boise area, albeit on a lesser scale:
http://www.idahostatesman.com/103/story/292739.htm
Title One, here in the Boise area, offers its clients a latte brewed onsite when they show up for a closing.
Wonder when the real estate profession will wake up and figure this out?
Out of the box thinking works!
Phil
Joe you are right. People like to do business with people that they like and give them good feeling during and after the transaction.
Any tips for realtors as to how they can make their services memorable (other than a closed transaction) -they probably can’t open up multimedia lounges!
Would like to see your ideas, or perhaps without giving any away,we can ask realtors for some stories on how they made their transactions memorable. We could collect the comments here and on the HomeGain blog. We have a section called success stories but its pretty thin at the moment.http://blog.homegain.com/category/success_stories
I have tons of ideas Lou. They are all for sale
I know that is why I stopped my self in mid sentence and thought better to solicit the ideas than to ask you to provide them for free!