Comments on: The Future of Real Estate For Sale Signs: Digital http://blog.sellsiusrealestate.com/real-estate-marketing/the-future-of-real-estate-for-sale-signs-digital/2008/05/13/ Sat, 30 Aug 2008 05:53:57 +0000 http://wordpress.org/?v=2.3 By: Melina Tomson http://blog.sellsiusrealestate.com/real-estate-marketing/the-future-of-real-estate-for-sale-signs-digital/2008/05/13/#comment-220479 Melina Tomson Thu, 15 May 2008 23:11:12 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/the-future-of-real-estate-for-sale-signs-digital/2008/05/13/#comment-220479 Being in Oregon where it...well...rains, I can't see anyone standing in the rain to use a touch screen. I love the idea, but for our area we wouldn't worry too much about sun glare as ruined electical work due to the moisture. If you have to build a shed to protect it...Not cost effective. I do think it would be a neat idea to have in a model home for a new subdivision where you could look at plans and other homes built by the builder. BUT you could also do a nice custom blog with the same information... Being in Oregon where it…well…rains, I can’t see anyone standing in the rain to use a touch screen.

I love the idea, but for our area we wouldn’t worry too much about sun glare as ruined electical work due to the moisture. If you have to build a shed to protect it…Not cost effective.

I do think it would be a neat idea to have in a model home for a new subdivision where you could look at plans and other homes built by the builder. BUT you could also do a nice custom blog with the same information…

]]> By: Joseph Ferrara http://blog.sellsiusrealestate.com/real-estate-marketing/the-future-of-real-estate-for-sale-signs-digital/2008/05/13/#comment-220277 Joseph Ferrara Wed, 14 May 2008 13:51:42 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/the-future-of-real-estate-for-sale-signs-digital/2008/05/13/#comment-220277 Thanks for the insights Kevin. I admire your progressive vision and willingness to try new technology. I agree there are problems & limitations-- but that makes for creative solutions. Perhaps they will come soon. I think a developer could get away with it in the lobby of the building or a builder in the sales office. The one we saw in Miami (pictured in the post) did get a lot of attention-- even after hours. I believe in the "gawker effect" as far as brand awareness is concerned, especially if you are the only one using the technology. But at 700/month you have another problem requiring a creative solution-- perhaps he could have sold ads around the display to offset the cost? Maybe a large computer monitor bought outright could substitute ? -- then you could just run a great slideshow or video on it. Maybe some folks out there have found effective alternatives. Thanks for the insights Kevin. I admire your progressive vision and willingness to try new technology.

I agree there are problems & limitations– but that makes for creative solutions. Perhaps they will come soon. I think a developer could get away with it in the lobby of the building or a builder in the sales office. The one we saw in Miami (pictured in the post) did get a lot of attention– even after hours.

I believe in the “gawker effect” as far as brand awareness is concerned, especially if you are the only one using the technology. But at 700/month you have another problem requiring a creative solution– perhaps he could have sold ads around the display to offset the cost? Maybe a large computer monitor bought outright could substitute ? — then you could just run a great slideshow or video on it.

Maybe some folks out there have found effective alternatives.

]]> By: Kevin Boer http://blog.sellsiusrealestate.com/real-estate-marketing/the-future-of-real-estate-for-sale-signs-digital/2008/05/13/#comment-220175 Kevin Boer Wed, 14 May 2008 03:23:26 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/the-future-of-real-estate-for-sale-signs-digital/2008/05/13/#comment-220175 I looked into digital signage like this a while back and decided it wasn't (at least back then) quite feasible. Three key problems: a) Cost b) Screen glare c) Security Regarding b) and c) the only solution available (at least back then) involved some pretty ungainly custom-made wrought-iron "cage" in which to put the sign. When I was at Alain Pinel a while ago, our office had a digital display on a window facing a very busy street. We got a lot of gawkers, but not enough business attributable to the sign, so my broker pulled the plug after a few months. I think it was running about $700/month. I looked into digital signage like this a while back and decided it wasn’t (at least back then) quite feasible. Three key problems:

a) Cost
b) Screen glare
c) Security

Regarding b) and c) the only solution available (at least back then) involved some pretty ungainly custom-made wrought-iron “cage” in which to put the sign.

When I was at Alain Pinel a while ago, our office had a digital display on a window facing a very busy street. We got a lot of gawkers, but not enough business attributable to the sign, so my broker pulled the plug after a few months. I think it was running about $700/month.

]]> By: Ricardo Bueno http://blog.sellsiusrealestate.com/real-estate-marketing/the-future-of-real-estate-for-sale-signs-digital/2008/05/13/#comment-220160 Ricardo Bueno Wed, 14 May 2008 00:03:42 +0000 http://blog.sellsiusrealestate.com/real-estate-marketing/the-future-of-real-estate-for-sale-signs-digital/2008/05/13/#comment-220160 As a mortgage practitioner I find it difficult to see the usage behind this (except for maybe showing slides between changing rates and product guidelines...maybe?)... But on the Real Estate sales side I can definitely see the uniqueness in this. Especially that last clip at the end. As a consumer I'd think it's cool, unique, different...enough to let me through my guard down, sit with you, and listen to how you can help me. I guess the only question is...how much does it cost? As a mortgage practitioner I find it difficult to see the usage behind this (except for maybe showing slides between changing rates and product guidelines…maybe?)… But on the Real Estate sales side I can definitely see the uniqueness in this. Especially that last clip at the end. As a consumer I’d think it’s cool, unique, different…enough to let me through my guard down, sit with you, and listen to how you can help me.

I guess the only question is…how much does it cost?

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