Find My Dream House and I’ll Pay You $10,000: Crowdsourcing Real Estate Search


 

Can the Crowd Find Your Dream Home?

One of my favorite bloggers is the Notorious Rob Hahn. Although Rob writes in my neck of the blog woods, NYC, I’ve only had the chance to spend time talking with him in San Francisco and Long Island.  Rob has a mind that is, shall I say, …. twisted.  And I mean that in a good way.  He comes at ideas from any number of angles and virtually all of them are unconventional.  The guy not only thinks outside the box, I sincerely doubt he’s ever even looked inside the box.

Anyway, Rob’s recent mind meld sought to combine the twitterish music sharing site blip.fm with real estate search.  Based on the concept of crowdsourcing, he suggested folks could ask the community (as opposed to one agent) for help finding a dream home and have the crowd toss  out what they thought were cool homes.  And as blip.fm lets folks share their taste in music, with REblip they might also share their tastes in homes, get props from the community, and open up the possibility that like minded folks could find each other’s dream homes.  That’s how the tune goes.  For the full song, read Rob’s post here.

Show Me the (Social) Currency

While the idea is intriguing and worth a try, I’m not sure folks can derive social currency for sharing cool homes — as they can with sharing cool gadgets, videos, photos, music, jokes, movies, etc.  I think when it comes to real estate sharing, there is no coolness that rubs off, no social currency to trade (for a date or something).   Only real currency will work.  So I’ll add an extra twist to Rob’s real estate crowdsourcing search idea and suggest that home buyers broadcast over every social channel their dream home request with the offer of paying the one who brings it to them 10 grand.  Let’s see what the crowd does with that?

Blip me.

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  • Heh, thanks Joe. :)

    My thought was that it would be your friends and family that would be the crowd, rather than the random stranger. That probably has more to do with how I use blip.fm though -- I like listening to friends list rather than the odd stranger.

    I can see offering a bounty like you suggest though -- but then, you'd have to train buyers to pay for buyer services. And if you can do that, then the whole "Buyer Agent" practice would be thriving, I'd imagine.

    -rsh
  • The "house bounty" is equivalent to the buyer's premium paid at auctions for personal property. If you call it a "house reward" you can equate it to finding your lost Rolex. It's all in the packaging.

    I do believe the buyer's agent practice will begin to thrive once consumers realize "Hey, I didn't know my agent was actually working for the seller."

    Your friends and family sound great-- I can't even get mine to give me a lift to the airport :)
  • Sound good to me!

    Michael Daly
    Buyers Agent for the Hamptons
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