The Future of Real Estate: Is Zillow Realty Coming?


The domain names Zillowrealty.com and Zillowrealestate.com are registered to Zillow.com (Zillowrealtor.com was taken by Primec Services– go get ‘em NAR)
Is this just protection against others trying to capitalize on their name or is a Zillow brokerage a part of their grand scheme plan? It would be nice to know if your ad dollars are funding your future competition.

Since Zillow is licensed as a broker in many states (as yet undisclosed) it is certainly a possibility.

Just curious Rich, Lloyd, David— care to be transparent?

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10 Responses to “The Future of Real Estate: Is Zillow Realty Coming?”


  1. 1 Kevin Boer Oct 21st, 2007 at 2:02 pm

    I vote for option 1: Protection against others capitalizing on their name. Early mis-steps notwithstanding, Barton et. al have made it pretty clear they’re not in the transaction business. Running a media company is an entirely different business than running a nationwide brokerage.

  2. 2 David G from Zillow.com Oct 21st, 2007 at 3:25 pm

    Hi, it’s David from Zillow.com

    We have no plans to broker real estate transactions. We do however actively protect our brand.

  3. 3 Jeff Brown Oct 21st, 2007 at 4:03 pm

    Kevin - You’re probably right, but…

    David - I believe you. That said, you guys will be in the brokerage business, in my opinion, before Christmas of 2009. You won’t be able to resist the potential tsunami of revenues, not to mention you, also in my opinion, at least on the house side, have the real life potential of being the Google of real estate.

    Oops! Did I say Google? Another reason you’ll be a brokerage before too long. If ‘they’ get into the fray first, it’ll likely be too late for you guys.

  4. 4 Phil Hoover Oct 21st, 2007 at 7:37 pm

    Zillow also owns www.zillowsucks.com ~ perhaps a smart move?
    I own www.helpusellsucks.com and www.help-u-sellsucks.com and would sell them if anyone is interested?
    HELLOOOOO . . . . . :)

  5. 5 sellsius Oct 21st, 2007 at 8:04 pm

    They missed Zillowpillows.com– it’s available.

  6. 6 Frankly Oct 21st, 2007 at 11:07 pm

    www.GoogleRealty.com is also taken and so is…. GoogleZillow.com… or at least it is now… ;-)

  7. 7 Athol Kay Oct 22nd, 2007 at 1:24 pm

    >>Just curious Rich, Lloyd, David— care to be transparent?

    LMAO, I’m going to call that the T-Card from now on. ;-)

  8. 8 sellsius Oct 22nd, 2007 at 1:29 pm

    That’s a good one Athol :) Your coinage.

  9. 9 Wanda Mar 7th, 2008 at 3:54 pm

    I will have to check out Zillow. It sounds good.

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