Taking a cue from Open House marketing, “Got Milk” ads in bus shelters in San Francisco will be infused with the scent of freshly baked chocolate chip cookies (using adhesive scent strips). It’s the marketing idea of RL Public Relations & Marketing for the California Milk Processor Board.
We suggest some little entrepreneurs set up lemonade “milk & cookie” stands nearby.
Some enterprising real estate broker marketing new homes oughta get a “new house smell” strip for their ads. Hey, here’s an idea: New House Smell in a can or on those thingees they hang in the car. Use it at open houses or in your car when your driving clients around town. The smell should be more like freshly cut lumber not new carpeting. Or does that idea stink?
Source: San Francisco Chronicle. (H/T: Adfreak)
(Image: Jose Ferrer, from Cyrano de Bergerac, 1950)
Related Posts:
Scent Advertising: Leading Consumers By The Nose
Ooh, Ooh That Smell, Gawker Sniffs NYC Subways.
Geez, this reminds me of when advertisers were going to sell “smell” cards for computers, so when you were shopping for perfume or something it would release a scent to entice you to purchase.
Using scent to sell is a growing trend. Samsung has a “technology smell”, Hotels have scented lobbies, Singapore Airlines’ has a unique perfume worn by its female flight attendants. And get this, some smells are even trademarked.
Good blog
Great blog, actually was looking for more stuff on scent marketing and found this great article, which as some marjor players mention like Air Aroma.
http://threeminds.organic.com/2007/05/scent_marketing.html