Our friend Christine from NY Houses for Sale, writes about how successful she has been since she created a separate blog strictly for her exclusive real estate listings. We say job well done! Some people seem to think that placing real estate listings on a blog is taboo. We disagree.
If you create a separate blog for your listings as Christine has done, then it will create more exposure for your clients listing, yourself and your business. Isn’t that a good thing? The search engines will index your content and maybe someone will find your clients listing on your blog rather than from your website. Imagine that!
Creative thinking can produce results for you. Beware of the rulemakers. Don’t be shy, give it a try.
Update:
Thanks to Joel from The Future of Real Estate Marketing, we found this super poll tool. So, let’s test it out.
I notice she did that, liked it on the spot. I have suggested others do this.
The idea is good, but I have a problem with the execution. The layout is too old school (but maybe it works for the northern Queens market - I don’t know), and one should not - repeat not - have Google-fed house-listing ads on a blog devoted to showing only one’s own listings.
fatbear - what speaks volumes is the fact that she has had success with it in a relatively short period of time, despite what the naysayers and rulemakers have preached. that is what we applaud.
-rudy.sellsius°
She did a nice job. I have a variation of it and use MovableType to create elegant property dedicated websites (really a blog in disguise) accessed through a Renowned Properties main page or directly by address. Our high end clients love it and the search engines find them FAST. Better than the WSJ for high end properties. All our marketing materials (electronic or that other medium) have links to these. Easy to track visits from server stats.
Yes, the tracking is a great bonus. The search engine hits bring traffic & that brings clients. And I remember reading all these rules about what real estate brokers and agents could and could not do on their blogs. It’s an evolving medium and whoever makes rules makes me wonder. Sometimes you just have to try new things & say heck to the naysayers. If you do something on your blog your readers don’t like, they’ll tell you. If your readers know you they will understand what you’re doing. What’s wrong with creativity & innovation with blogs?
Bravo to you Merv.
I have been giving listings seperate blogs, they either have that and or a seperate web site. All my listings have had their own domain name and web site since last October, I started gving some of them their own blog a couple of months ago. Not sure it makes them sell any faster but my clients sure like it. I feel strongly that my listings should just be linked to and not blogged to on my main blog. My concern is that it will look like all the other junky real estate web sites out there if I clutter it up with for sale signs.
Pleasing your clients is definitely a plus. It’s great to try new things & see what happens. Experiment. Everything is reversible.