This post is for agents thinking about starting a blog. The first item of blog business is choosing a name. We suggest you consider incorporating the keywords “Real Estate“, as well as your local market, eg: New York Real Estate Blog. Here’s one reason why. The coveted keywords “real estate” are normally not within reach on Google. But they are DEFINITELY within reach on Technorati, which is currently the #1 Indexer of Blogs.
I typed in a search for “real estate” in the “blog directory” and here were the results, sorted by authority. Of the 874 blogs about real estate, Sellsius° was number 2 and Rain City Guide was number 3. Neither of us have the ranking or traffic of Curbed, yet we both are at the top of page 1. Why? Because we use “real estate” in our blog title. Other familiar blogs on page 1 include: Pat Kitano’s Transparent Real Estate, Joel Burslem’s The Future of Real Estate Marketing and Real Estate Investing for Real by Bigger Pockets. Just something to think about.
Important Note: Get the domain name to match your blog name so that the keyword term appears in your URL.
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Congratulations
I just did a “real estate technology” search and I’m number 4
Sorry but I had to toot my own horn.
Loren
As you should Loren. We’ll toot it too—nice going.
Uh oh!
Not to discount the importance of having “real estate” in the title, but the reason that we show up on Technorati is that we both have (1) claimed our blog on Technorati and (2) added the tag “real estate”. These are both easy things to do but are often overlooked by the larger sites like Curbed!
(notice that both #1 and #4 do not have “real estate” in the title, but use the tag “real estate”.
Good points Dustin. Tagging is important as well for your posts.
Well said, Sellsius. Keywords in the domain are essential to helping a site come out of the Sandbox faster. They give Google a good idea of what your site is about even before they look through your content. Also, placing keywords in your site tag line is a good idea. Another thing to beware of is that terms like “blog, chat, and forum” are known Google poison words and should always be avoided in the domain name.