Peekaboo Advertising

Published by Joseph Ferrara December 2nd, 2006 in Advertising, Branding/ Marketing, Residential Real Estate and peekaboo law.

Seek and ye shall find. This post was inspired by Kathy Sierra’s post Cognitive Seduction and the “peekaboo law”.

The brain needs to hunt and finds pleasure in the chase. That which is partially hidden, attracts our interest. Advertisers use the “peekaboo law” to excite the consumer brain to find the message. Try it in the image below.

Image (c) Worth 1000.com from their Photoshop contest View to a Shill.

2 Responses to “Peekaboo Advertising”

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1 Maureen Francis Dec 2nd, 2006 at 6:36 pm

Is the message that if you eat at McDonalds you will end up in a mental hospital?
2 sellsius° Dec 2nd, 2006 at 7:09 pm

Maybe it’s: you need a lobotomy to eat at McDonalds.