Sellsius real estate marketing blog

A meal in a gourmet restaurant is enhanced by its presentation. It creates a feeling you are getting something of value. The art of presenting homes for sale has been honed for over thirty years by Barb Schwarz, Founder & CEO of Stagedhomes.com. Having owned an interior design business, she brought those talents to bear as a residential real estate agent in Bellevue, WA.  She coined the phrase “staging a home for sale” and pioneered the art in the real estate industry.  Home Staging is now a proven and established system for getting top dollar for your home and SELLING IT FASTER.

Applying design & marketing techniques, both inside and outside a home, a trained ASP (Accredited Staging Professional) will create a look and feel that is visually & sensually pleasing to a buyer. They will perceive value in the home. The goal is to have the buyer see themselves as the owner of the staged home.

Some guidelines include removing clutter, creating space and logical layout and the use of plants to bring a home alive. Less is often more in a staged home. Not only are interiors enhanced but exterior landscaping is pruned, planted and mulched to create that wonderful first impression — “curb apppeal”. Not only will buyers love viewing a staged home but agents will find their jobs a lot easier too.

Please visit the Staged Homes website and learn more about these professionals and their valuable services. If you are thinking about becoming a ASP, there is information on the site to guide you.

This Home Gain study shows how staging stacks up against other home improvements for Return on Investment.

Sellsius recognizes the value of using skilled professionals in the sale of real estate. We look forward to ASPs joining our community and being listed in our nationwide directory.