Miami Beach broker Maria Gomez uses an attractive bot virtual agent to sell condos in Miami Beach. The female bot agent, complete with moving/blinking eyes, moving mouth, human voice, and a pearl necklace, describes the property to prospective buyers and asks them to call if interested. Ms. Gomez uses the bot as a USP to obtain listings on her website.
Another creative use of technology incorporated into the marketing of real estate to set an agent apart. But is it effective in getting a listing or selling property?
