Finally, one I can answer. If you are a retail business, you want the Good Housekeeping Seal of Approval. Why? Because it adds value to your product. But most people have no idea what the Seal of Approval means. Here’s what a consumer gets when buying a product bearing it—–Good Housekeeping will replace it if defective within 2 YEARS of purchase or REFUND the full purchase price. Bet you didn’t know that. Since most manufacturer warranties are only 1 year, that’s twice the protection. See who has the Seal here.
Good Housekeeping now awards Website Certifications. The Seal assures consumers the site can be trusted for security, privacy & product intergrity.
Building a brand means building customer trust. How do you inform a prospective client that you are a trustworthy professional? Awards, Realtor designations, endorsements, testimonials, sales figures….? What really works?
