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MISMEDIA?
Oops! We missed this session….
Ralph Roberts, Time Magazines’ Best Selling Realtor® in America, was kind enough to give me an advanced copy of his new book - Advanced Selling for Dummies - which is scheduled to ship on September 11. Looks like I have some reading to do 
Thanks for the autograph Ralph!
Rudy and Ralph
Hot Session: A New Opportunity? How Brokers Can Succeed with Agent Teams
Moderated by Ralph Roberts
Panelists:
Bryan Felder - Realtor® - The Virginia Realty Group
Dottie Herman - President & CEO of Prudential Douglas Elliman
Wayne Turner - Broker - Wayne Turner Real Estate Company
Julie Vanderblue - President - The Higgins Group
Dottie asks - “Why am I on this Panel?’
Julie Vanderblue, Wayne Turner, Dottie Herman, Bryan Felder
Ralph Roberts gets ready while Lathe from ONLINEWALKTHRU sets up the camera.
Brad Baird talks about his popular real estate radio radio show in Arizona - “The Real World of Real Estate”
Ken Baris gets technical
Rudy and Colin Dibley - Tennis star who once held the world record for the fastest serve in the world at 148mph.
Joe with Jordan Baris and the rest of the team
Joe & Scott Forcini - Founder of Pro Real Estate City - Look who’s on the big screen in the background….
Trulia Voices After Party Meet-Up @ “Pravda” Bar - (Russian: Правда, “The Truth”)
A great time was had at the Trulia Voices party. Many thanks to Kelly, Sean and Ben for being such gracious hosts.
Rudy and Scott in the sellsius limo
Ginny, Joe and Anna
Ben from Trulia
Ginny Cain McMurtrie - Founder of Cain Communications, Anna Ruotolo - Executive Vice President of MetroCities Mortgage
Kelly Roark and Sean Black from Trulia at the after party
More from the RIS Show:
Rudy and John Lennox Scott - Chairman & CEO of John L. Scott Real Estate
Justin McCarthy from Google
Kevin V. Doell - Director of Corportate Communication from REALOGY and David Siroty - Director of Public Relations for Coldwell Banker
TalkingHouse.com and Joe
A big thanks to RIS Media for hosting such an educational and entertaining event. See you next year.
Some more conference reflections:
RIS Media: Day 2 Coverage
We attended several conferences today. All were informative and entertaining with large turnouts. Below were our favorites.
If you don’t know where you are going, any road will get you there. – Saul Klein
A New Plan? Marketing and Technology Strategies that Will Impact Your Bottom Line Today.
The Gist of it: This was a great mix of practical SEO and SEM advice from brokers operating very successful offices. The focus was on choosing practical technology to meet real task needs, measuring your results and having active CRM.
Moderator: Kaira Sturdivant Rouda, President Real Living. Check out Kaira’s recently published book Real You Incorporated, 8 Essential Rules for Women Entrepreneurs.
Link
http://www.amazon.com/Real-You-Incorporated-Essential-Entrepreneurs/dp/047017658X
Panelists:
Susan Antal, Director of Marketing, Communications and Public Relations, Prudential Real Estate & Relocation Services
Renwick Congdon, Founder & CEO, Imprev, Inc.
Saul Klein, President, InternetCrusade
John Brian Losh, Founder, Luxury Real Estate
J. Lennox Scott, Chairman, John L. Scott Real Estate
Lorne Wallace, Founder & CEO, Lone Wolf Real Estate Technologies
Takeaways:
* You need a specific business plan with goals and objectives before you can choose the technology to get you there.
* A marketing plan has an internet component AND a conventional component. The conventional component should drive people to the internet.
* You need a website plan—a way to drive traffic to your site (blog?) and sticky content– otherwise it is a “billboard in the middle of nowhere.” (Saul Klein)
* Use social media as another “place to be found” (just ask Brian Brady).
* Focus on “active” Client Relationship Management (CRM). This means calling clients and sending them information on a regular basis
* Publish “sold” properties as part of your marketing
* The core of the business is building relationships – find the tools to help.
* Stage open house “events” to get more clients in the pipeline. 24% of buyers do not have an agent. Black tie Todd in Michigan does this quite well.
* Measure results of any new technology— did the technology work?
* Real time response is imperative given the low conversion rates on websites
* Give your agents technology training
* Don’t forget the power of old school face-to-face networking. “It’s still a physical business.” (John Brian Losh).
Today’s Technology Wows! How to Incorporate Blogs, Podcasts, Video and Other Technologies into Your Marketing Strategy
Gist of it: Think about tomorrow’s client and how you will market to him or her. Blogs, podcasts and video will help you relate to that client and create an ongoing relationship.. Tomorrow’s client is mobile.
Moderator:
Brian Wildermuth, Founder & President, SharperAgent
Panelists:
Brad Baird, Broker/Owner, Realty World Southwest
Ken Baris, Broker, Jordan Baris Realtors
Denis Coleman, Senior Vice President, Cablevision Interactive Sales
Randall Standard, President & CEO, VoicePad
Charlie Young, SVP of Marketing, Coldwell Banker
Takeaways:
* Incorporate people (owners) in the video to educate about the house (materials, improvements, history) or neighborhood, to create an emotional message
* Shoot the neighborhood to convey an experience
* Video client testimonials
* Viewers are engaged by entertainment and education
* Being a thought leader is more important than individual listings
* If you can’t write a blog, advertise on one (like the restaurant blog in your market)
* Get with the mobile technology. 260 cell phones.
* Use a “printernet” strategy—marry online and offline print marketing
* Try to find tools that run automatically (Ken Baris—one of the masters of useable tech)
The Perfect Marriage—Integrating Print and Online Advertising Strategies to Increase Your Revenue Now
Gist of it: The ability to integrate offline and online media is one of the hottest topics in real estate marketing today. And we are big proponents of this approach. If you think the man-on-the-street knows about you super cool website, think again. The future is in 360 degree marketing, printernet and the outernet. How’s that for buzz?
When the horse dies, get off—Rosie Perez (?)
It’s definitely a marriage, but with a seven year itch—Michael Bonfils, referring to the lure of internet marketing
Moderator:
Ken Jenny, CEO and Managing Director, TranCen.com
Panelists:
Michael Bonfils, CEO, HyperInteractive.com
Paul Boomsma, EVP, Luxury Portfolio, Leading Real Estate Companies of the World
Jamie Clymer, VP/General Manager, Agent Advantage and Homes.com
Scott Dixon, President of the Real Estate Division, Network Communications
Ginny Cain McMurtrie, Founder, Cain Communications
Ed Toomey, President, AdWriter
Takeaways:
* Don’t neglect conventional marketing just because you’re diverting more money online. Blend, baby, blend.
* Traditional classified print ads may be dead, but print isn’t
* Hire a 360 degree media consultant (like Ginny Cain McMurtrie)
* Measure your ROI
* Branding requires getting your name to the consumer while they are offline
* Use offline media to drive traffic to your website (Glenn Kelman, get some red paint on that huge brick wall outside your office—you know, where all those people are walking by)
* The luxury market is seeing results from this integration
I was not looking for this kind of information, I just happened to hit it by accident. But I am glad I found it. I have been looking at getting into real estate and my parents are already realator and mortgage brokers. But I never entered into the business. But I always am looking for information like this. Thanks…