Russians Most Engaged in Social Media


According to ComScore , Russia is the most socially engaged country, with folks spending an average 6.6 hours on social media sites.  Brazil and Canada are second and third. The U.S. is ninth.

kohtakte

Vkontakte.re, the top Russian social media site, has over 14 million monthly visitors. (an English version is in beta)

Here’s how other countries rank on social media engagement:

social-network-by-country

Here is the breakdown of the most popular Russian social media websites:

russia-social-media

Marketing Tip

If you speak another language or represent clients from other countries, you might want to consider having a presence /interacting on their social media websites.  Many real estate markets have a large percentage of people from other countries.

Source: Comscore

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  • Oh its Russia, I kind of expected America or China but I guess my trails gotten colder. I find it comical but I think my guess was close enough. Thanks for the information because at least I know.
  • My pleasure.
  • Social media had a great impact to web 2.0 well there are lots of social media networks that are used by lots of people now a days.
  • I bet a surprise top ranking for Russia, by many observers. Besides that, they favor by a wide margin home-grown socials instead of Facebook and MySpace, for instance. Bottom line, they do like to socialize, at least electronically.
  • Dont you think those hours of each day could be used doing something else? I really have to wonder about the people that allow their children to spend 4-6+ hours a day on MySpace and Facebook. Its like sentencing them to obesity and underachieving.
  • truth.
  • I'm wondering how much of this time is due to splogging and comment spam. Isn't Russia known to contribute a fair amount of both?
  • I suppose all social networks have this problem. Not sure which ones are
    the spammiest. Would make for an interesting study.
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