New Realtor Social Networking Site: Realtorclix


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Realtorclix is a new social network for those in the real estate biz. It’s free to join. My blogging buddy Steven Spalding of How To Split An Atom (a blog with some kick) passed it on to me. I signed up to take it for a spin. I’m gonna chat with Jarrod Morgan, one of the founders, to get more info on the vision for Realtorclix. Wonder what he thinks about Active Rain, which has set the standard for real estate social networks.

Interactivity is via invitations, mail, a forum and chat rooms. What’s a little different about Realtorclix is the ability to post your real estate listings. Not sure that will fly in a social network, but at least it will get indexed on Google and the other search engines. Listings are tough because you need a ton of them and a good search engine. Besides, there are just too many listing sites.

But I do like the Events section. (Maybe I can catch an invite to a party.) It gets you out of the house where some real networking takes place. Just post whatever is happening in your neck of the neighborhood and invite some folks from the network.

Good luck to the Realtorclix crew. Go check it out. Let us know what you think.

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13 Responses to “New Realtor Social Networking Site: Realtorclix”


  1. 1 loren nason Sep 28th, 2007 at 9:48 pm

    woopeedeedoo!

  2. 2 Athol Kay Sep 29th, 2007 at 10:23 am

    After the Active Rain attemptted sale to Move, is anyone going to join a real estate only social network without thinking that the entire goal of the network is to capture your personal information, your professional content and sell it at some random point in the future.

    It’s like visiting your realtor association meetings to look for leads. 100% great if you’re marketing to realtors, but 0% great if you’re a realtor.

    At least on Facebook, MySpace etc you bump into non realtors.

    Or as Loren summarized quite aptly. woopeedeedoo. No captialization required.

  3. 3 sellsius Sep 29th, 2007 at 3:51 pm

    Athol– good points but yes, I think people will still join. Is it really any surprise to Active Rainers that the company could be sold? — this is the internet afterall. If you didn’t stop to think that your content is part of the AR site (but perhaps not exclusively), then you may have the need to scratch your head in wonder.

    I think the greater risk to your content is not in a sale—

    Consider that a live AR site is better than a dead one– At least your content stays in the Google soup. A shut down dead site and your content is tossed in the trash— that I see as a greater risk to you in a community site.

    Social networking sites—No doubt an uphill climb in the real estate space (or anywhere on the net), even without the Move brouhaha.

    But, maybe something can be learned.

  4. 4 Athol Kay Sep 29th, 2007 at 4:17 pm

    If I had any content of value on Active Rain, I’d be backing it up in some other format asap.

    I personally was a little surprised that AR was going to be sold. I fully expectted it to be monetized somehow though. In fact I had been surprised that it had not moved to an attempt at profitabilty before now.

    AR likely has a high percentage of people who were generally clueless about the internet before they started on AR. AR never protrayed themselves as a Start-Up looking for an IPO/buyout. I can see how that would be easy to misunderstand the nature of thing if you were basically an internet noob.

  5. 5 sellsius Sep 29th, 2007 at 5:42 pm

    Yup.
    Nope. Yup.
    Yup. Yup. Yup.

    In so many words :)

  6. 6 Athol Kay Sep 29th, 2007 at 6:11 pm

    I’ll take 85% as a passing grade I guess ;-)

  7. 7 sellsius Sep 29th, 2007 at 6:43 pm

    :)

    The reason I say I was not surprised by the sale offer (& possible acceptance) is that AR had grown so quickly– heck, 50,000 members, mostly realtors — it had to be attractive to a big player who could (and would) monetize it. Plus, wave 30 mil in front of anyone and it’s not unreasonable to expect a yes. But keep in mind that these guys were still going to be involved in the site after sale– it was not a cut and run affair.

    So since the nope is a personal opinion, you now have a score of 100%. Congrats!

  8. 8 Roberta Murphy Sep 29th, 2007 at 9:12 pm

    Joe: RealtorClix seems kind of empty–with not much going on. Signed up anyway because I could get San Diego Real Estate as a user name….

    woopeedeedoo indeed!

  9. 9 sellsius Sep 30th, 2007 at 1:12 am

    Yes indeed Roberta.

  10. 10 Teresa Boardman Sep 30th, 2007 at 6:34 am

    wow! just what I have been looking for, another social network. Thanks for the tip. ;)

  11. 11 rudy Sep 30th, 2007 at 7:53 am

    hi teresa!

    maybe some folks would rather join an anti-social real estate network . ;)

  12. 12 Michael Daly Sep 30th, 2007 at 8:34 am

    Our holidays are going to have to be in caves pretty soon. The new “cleansing” is going to be to remove usernames and passwords from our brains. md

  13. 13 Maureen Francis Oct 1st, 2007 at 10:58 pm

    Who wants to break them the bad news that their domain name violates NAR’s trademark of Realtor?

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