The Starbucks Effect


Want a real estate marketing strategy on where to buy your first home: buy it in an area where a new Starbucks is opening. Take advantage of their marketing studies which locate areas ripe for buyers of overpriced coffee. I’ll drink (Dunkin’ Donuts coffee) to that.

Further reading: Newsweek, The Starbucks Effect. (the strategy supposedly works for Home Depots too)

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  • Starbucks over built and intruded on their own stores. I could never understand why they would open a store and then another within a mile or less of the second. That's in the burbs. In the city, they're on almost every block. Give me a break, when you saturate a market like that you're planning for disaster at a later date and voila, guess what happened? Coffee at $3 per cup goes out of the budget in a recession. If a new home buyer uses Starbucks to determine where they'll live they have other issues that as their realtor it's my job to figure out what their real issues and desires are and address them or turn them.
  • I'll take 7-11 coffee w cinnamon hazelnut goop over all the rest anyday!
  • Glen, I don't like Starbucks and prefer the muddy brew I make for myself at home. I don't know about other parts of the country, but Walgreens seems to lead the way here. They are first at major intersections in the burbs, even before the roads are paved - and intown on the corner at every major intersection. I would bet on them before the greedy coffee vendors.
  • WaWa has some decent brew, including Kona & Jamaica Blue
  • Here is the place where you can get area where a new Starbucks is opening. You can get more information about home buyers which I browsed on internet can fetch you help.
  • LOL - I dislike Starbucks. Does this mean I would disagree with their marketing studies. Also, does hold true now that they are closing down a lot of their stores?
  • In my travel around the country for business, I've learned to look for new Cheesecake Factory restaurants. They are usually very large, employ 100+, and are profitable far more quickly than the competition.

    Their research appears to be superior.
  • LOL, looks like three of us left essentially the same comment. My guess is this is because comments are shown below the comment form, which gives the impression that no one had left a comment yet.
  • Good point Ed. I changed the setting to put the comment box at the end of the thread.
  • But what happens when Starbucks closes hundreds of stores? Does that have a negative impact on nearby home values?
  • On the back side, how is this strategy affected by the impending closing of over 600 Starbucks and weakening sales at Home Depot?
  • Perhaps the areas have reached a plateau and are no longer growth areas? Or maybe (probably?) the general crummy state of the economy is leading to caffeine cutbacks.
  • caleb Mardini
    This is an interesting method for sure. Unfortunately they are closing 600 stores, I think mostly in newer communities.
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