Want a real estate marketing strategy on where to buy your first home: buy it in an area where a new Starbucks is opening. Take advantage of their marketing studies which locate areas ripe for buyers of overpriced coffee. I’ll drink (Dunkin’ Donuts coffee) to that.
Further reading: Newsweek, The Starbucks Effect. (the strategy supposedly works for Home Depots too)
Technorati Tags: marketing, first time home buyers, starbuucks effect
