The BlogHer/Compass Partners 2008 Social Media Benchmark Study of 6,000 women revealed almost 50% consider blogs “very reliable” or “highly reliable” sources for advice and information.
Note the high rates for getting news and information and researching products and services.
The groups most likely influenced by blogs are Gen X and Millennials (Gen Y). Some women (20%) would even give up chocolate for blogging. (this can be a sign of something serious)
See the PowerPoint presentation for a full representation of the study results here.
Technorati Tags: blogs, blogging, women
h/t 4Realz.net.
Thank you for the info. Can’t wait to post this to my blog. I don’t believe that it is any accident that Realogy is re-birthing the Better Homes and Garden brand or that they have chosen Sherry Chris to lead the charge. Sherry spend 2 years with Real Living and knows the power of implementing a serious strategy that serves women. This “eve-olution” all started with the launch of the Real Living brand back in 2002. Thanks again for the post
Sellsius has always acknowledged and supported women’s efforts in blogging.
http://tinyurl.com/38bhrf
http://tinyurl.com/5wgen6
This is funny, I told one of my friends the other day that I personally found Blogs more interesting and informative informative than most websites I have been to. Another factor is that websites are generic and usually in some form of corporate speak, Blogs are more personal. I believe it is possible to “read” people in what they write, how they write and the things they choose to write about. It is a more personalized version of the internet.
I so agree that Blogs seem to be a much more persoanl platform and you do seem to get to ‘know’ people better from them.
Personally I like the conversational aspect of blogging and the interaction between people. And I think because of that, it’s possible to be exposed to a much broader range of opinions and ideas.
It’s so reamrkable the technology of blogging and the social network sites has allowed us to literally have friends all around the world without ever leaving home.
I do think they are wrong on the last point though. Personally I can eat chocolate and blog at the same time!
www.yoursuccessfulmind.com