The BlogHer/Compass Partners 2008 Social Media Benchmark Study of 6,000 women revealed almost 50% consider blogs “very reliable” or “highly reliable” sources for advice and information.
Note the high rates for getting news and information and researching products and services.
The groups most likely influenced by blogs are Gen X and Millennials (Gen Y). Some women (20%) would even give up chocolate for blogging. (this can be a sign of something serious)
See the PowerPoint presentation for a full representation of the study results here.
Technorati Tags: blogs, blogging, women
h/t 4Realz.net.

















