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Subliminal sales triggers? Do these exist in real estate marketing?

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16 Responses to “Ad of the Day”


  1. 1 Athol Kay May 5th, 2007 at 10:53 am

    How could there not be? Home BUYing is very emotional and I suspect not even particularly rational once beyond your basic criteria of number of bedrooms etc.

    Whether we have figured them out and have A sales trigger button to mash on until someone buys a HOUSE, I’m not so sure.

    I suppose you could claim staging is a sublimminal trigger. I mean whether a home has furntiure or not shouldn’t make any difference in it selling, but it does and sellers GET a better price. No one consciously thinks, “this house is staged, so I’ll pay more”, they just unconsciously like the house better. Purely rational thinking would have you think “they LAID new carpet so I won’t have to replace that for a few years, but don’t want to pay MORE for the house because of it”.

  2. 2 sellsius May 5th, 2007 at 11:11 am

    Thanks Athol. What are some other sales triggers—subliminal or not?

  3. 3 Athol Kay May 5th, 2007 at 11:13 am

    Dang what was up with my caps lock button in that last comment. :-)

  4. 4 sellsius May 5th, 2007 at 1:01 pm

    Maybe it’s the sock :)

  5. 5 John Lockwood May 5th, 2007 at 6:20 pm

    Dang. Did my comment get eaten, or was that just pilot error?

  6. 6 sellsius May 5th, 2007 at 6:55 pm

    John, is it the one on the gif?

    http://tinyurl.com/ys57wj

  7. 7 John Lockwood May 5th, 2007 at 7:53 pm

    It was pilot error!

    That’s tricky, though, letting me comment on the gif. I’ll still give you it’s pilot error, but this is still an amusing airport.

  8. 8 Brian Brady May 6th, 2007 at 5:43 am

    That was pretty funny, Athol. I got it right away which is probably a testament to my warped brain

  9. 9 sellsius May 6th, 2007 at 11:13 am

    “I see”, said the blind man to the deaf lady, as he picked up his hammer and saw :)

  10. 10 Athol Kay May 6th, 2007 at 11:33 am

    Well done Brian. I wonder how many other people missed it completely.

  11. 11 sellsius May 6th, 2007 at 11:36 am

    Athol, your comment has given me inspiration for a post.

  12. 12 Athol Kay May 6th, 2007 at 12:08 pm

    Dang, now I have to go do an open house and wonder the whole time what the post will be.

  13. 13 sellsius May 6th, 2007 at 1:15 pm

    Now that’s a subliminal way to get you back to the blog :)

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