Some folks in the real estate industry have decided it’s about time to ask “how big is yours?” referring, of course, to your big bucks return on your time investment in blogging, social media, Active Raining, Facebooking, Web 2.0 yada yada yadaing…. or are you just havin’ fun?
Some question whether old school methods are more effective. Maybe the yard sign is still kicking Web 2.0 butt. Maybe a day of cold calling is worth a month of twittering. Maybe going to the PTA is better than going pee on a Zillow tree. Who the heck knows? Maybe it’s time for some folks to do a study. (Web 2.0, if you’re playing me, keep it on the low.)
Here are some probing links from blogland USA:
Looking for a Social Media ROI? (4realz.net)
Got Proof? (The Notorious R.O.B– a real rabble-rouser that notorious one)
get an f’n clue. you want proof? look at the history of RE. (Disruptive RE Broker– another shitake disturber)
More on Proofs, ROI, and Web 2.0 (that R.O.B. guy again)
Measuring Return on Investment in Social Media is Fuzzy Math (Ben Martin, Agent Genius)
Generate 100+ More Quality Real Estate Leads Per Month… (rsspieces. Someone’s making hay and things are getting less fuzzy) and Things Losers Say: SEO doesn’t matter. Fact: Ranking #1 in Google can increase your real estate leads by 600% (more hay here…I see said the blind man to the deaf lady)
The indirect marketing benefits of blogging (Sellsius. Smile for the camera.)
The Name of the Game: Speed (Home Gain Blog. Heck, maybe you’d profit more from buyer leads and get on the cover of Realtor magazine like Marie.)
Technorati Tags: web 2.0, blogging, zillow, active rain, facebook, twitter, real estate, social media
