Sellsius real estate marketing blog

The internet is going mobile — moving from the computer screen to the cell phone screen. QR codes were designed to take advantage of this trend. QR codes are the newest bar codes– point your camera at one and you are connected to a website (or whatever message is encoded, such as a phone number or email address)– no need to enter a URL. You can save & tag the bar codes (like bookmarking on your computer). If it’s a coded phone number you can dial it at a click and save that too.

Here is a video demonstration of QR code application:

(via t3chv1de0s)

While QR codes are already immensely popular in Japan and parts of Europe, it is virtually unknown in the U.S., primarily because the QR code-reading software is not built into most US cell phones (yet) and must be downloaded. That will change soon as the new generation of cell phones will have QR code reading capability built in. Ralph Lauren is the first major retailer in the U.S. to use QR codes in its print advertising.

Want to create your own QR code, click here. If you have a QR capable phone (the iPhone has a datamatrix reader), scan the code below.

Going To MARS

While QR codes are pretty cool (at parties in Tokyo, kids wear QR coded name tags which connect to their Myspace pages), the future will go beyond them. Instead of scanning a QR code on a For Sale sign to see the listing details, zestimate, and a virtual tour, you can do it simply by pointing your cell phone at the sign, a print ad, or even the house itself. You might also be able to experience the house in 3D— maybe a 3D walking tour of the house. This technology is called MARS– mobile augmented reality systems.

Here are a couple of videos to help show life on MARS:

Augmented Reality flyer:

Related Posts:

Mobile Marketing With QR COdes: Cell Phone Shopping.

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