Colts Neck, New Jersey Realtor Sarah Bandy is on a mission to make $1,000,000 in 1 year. And you can watch her do it because she’s documenting it all on the net, using social media and weekly video updates at www.SarahBandy.com.
I spoke to Sarah who said she got the idea from real estate guru Gary Keller, author of “The Millionaire Real Estate Agent“, who apparently outlined the method to generate a million bucks in 52 weeks.
According to Mr. Keller, for every 50 people you market yourself to 12 times a year, you can reasonably expect to get 1 sale. Sounds simple enough. Sarah will put the theory to the test by sending out 16,000 direct mail pieces for 12 months to a carefully selected geographic and demographic group of people.
Bandy explained how she figured 16,000 mailings would get her to the magic million:
Expanding the formula exponentially, you will therefore need 16,000 contacts in your ‘haven’t met’ database to generate 320 sale per year there by reaching the goal of netting $1 million dollars; based upon a $250,000.00 average home sale price.
Quite a gutsy experiment. Good luck Sarah. Heck, if you make it, Gary Keller ought to cut you in on some of the royalty money the book will generate.
Here’s a sneak peak:
Reality Realtor Trailer from Sarah Bandy on Vimeo.
