Comments on: Deep Throat: Prudential Kicks Trulia Out of Real Estate Tradeshow http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/ Thu, 7 Aug 2008 20:02:01 +0000 http://wordpress.org/?v=2.3 By: Dusty Brazil http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-100026 Dusty Brazil Fri, 13 Jul 2007 02:42:45 +0000 http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-100026 I think everybody is kind of missing the point here. Trulia is not in competition with Yahoo. In fact, they go hand in hand together. For instance, when you go to Google or Yahoo and do searches, does Prudential come up organically? No! So when I drive by a Prudential yard sign and see a YAHOO sign rider, I might go to Yahoo and perform a search vs. going to the real estate section sponsored by Prudential with their logo on it. Anyways, the point being is that when I perform a search on Yahoo and I went there because I saw the sign rider telling me to go to Yahoo from Prudential, everybody that comes up on page 1 of Yahoo benifits, except Prudential!, ie. Homes.com for sure and maybe Trulia. About the whole IDX thing and companies like Homes.com and Trulia NOT Having all the listings, is the whole point. Look, the fact that the entire MLS is not on there is more of a Reason to VISIT THE AGENTS SITE that DOES have that IDX feed. The whole point of having an agent level personal site is to drive consumers to it to perform IDX searches, so if you do not have an IDX feed you are totally missing out because THEN you rely on other companies to have the entire inventory, and then they are not on your site. I think everybody is kind of missing the point here. Trulia is not in competition with Yahoo. In fact, they go hand in hand together. For instance, when you go to Google or Yahoo and do searches, does Prudential come up organically? No! So when I drive by a Prudential yard sign and see a YAHOO sign rider, I might go to Yahoo and perform a search vs. going to the real estate section sponsored by Prudential with their logo on it. Anyways, the point being is that when I perform a search on Yahoo and I went there because I saw the sign rider telling me to go to Yahoo from Prudential, everybody that comes up on page 1 of Yahoo benifits, except Prudential!, ie. Homes.com for sure and maybe Trulia.

About the whole IDX thing and companies like Homes.com and Trulia NOT Having all the listings, is the whole point. Look, the fact that the entire MLS is not on there is more of a Reason to VISIT THE AGENTS SITE that DOES have that IDX feed. The whole point of having an agent level personal site is to drive consumers to it to perform IDX searches, so if you do not have an IDX feed you are totally missing out because THEN you rely on other companies to have the entire inventory, and then they are not on your site.

]]> By: Blogging Systems Group blog » Blog Archive » Trulia, Zillow, Prudential Debacle Blog Round-up http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-75109 Blogging Systems Group blog » Blog Archive » Trulia, Zillow, Prudential Debacle Blog Round-up Mon, 26 Mar 2007 20:25:06 +0000 http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-75109 [...] The blogosphere has been quite astir since Sellsius broke the story about Trulia being asked to leave the Prudential convention tradeshow. As I learned later, a similar fate awaited Zillow as well. [...] […] The blogosphere has been quite astir since Sellsius broke the story about Trulia being asked to leave the Prudential convention tradeshow. As I learned later, a similar fate awaited Zillow as well. […]

]]> By: Afthird http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-75046 Afthird Mon, 26 Mar 2007 06:36:37 +0000 http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-75046 Hi Sami, Thanks for jumping in! Congrats on the NY deal - that's a whole 'nother can of worms, yikes! Back to your Prudential mess... Yes, while Trulia has a handful of individual Prudential and RE/MAX brokers on board, it has recently become very clear how the big brands are lining up online and with respect to Trulia. The bets have been placed: Realogy - Trulia. Prudential - Yahoo drives traffic to prudential national IDX. RE/MAX - remax.com national IDX. There is a big problem with Realogy's strategy with Trulia, IMO, and Prudential seems to have found the crack in Realogy's armor. Trulia has less than half the listings nationally, while Prudential and RE/MAX are nearing 100%. Serious home shoppers quickly notice Trulia doesn't have half the listings. When they want to know what the house they saw driving around is selling for and can't find it on Trulia they won't return. Prudential and RE/MAX currently have a serious online advantage over the Realogy/Truila combo. They would be crazy to give Trulia their listings now that that Realogy placed their bets on Trulia. Why give up this advantage now that they have a several year head start over Realogy on a national IDX strategy? My prediction: Realogy buys Trulia in the next 6-12 months and Trulia never gets much more than half the listings nationally. Just a hunch. All the best, Afthird Hi Sami,

Thanks for jumping in! Congrats on the NY deal - that’s a whole ‘nother can of worms, yikes!

Back to your Prudential mess… Yes, while Trulia has a handful of individual Prudential and RE/MAX brokers on board, it has recently become very clear how the big brands are lining up online and with respect to Trulia. The bets have been placed:

Realogy - Trulia.
Prudential - Yahoo drives traffic to prudential national IDX.
RE/MAX - remax.com national IDX.

There is a big problem with Realogy’s strategy with Trulia, IMO, and Prudential seems to have found the crack in Realogy’s armor. Trulia has less than half the listings nationally, while Prudential and RE/MAX are nearing 100%.

Serious home shoppers quickly notice Trulia doesn’t have half the listings. When they want to know what the house they saw driving around is selling for and can’t find it on Trulia they won’t return.

Prudential and RE/MAX currently have a serious online advantage over the Realogy/Truila combo. They would be crazy to give Trulia their listings now that that Realogy placed their bets on Trulia. Why give up this advantage now that they have a several year head start over Realogy on a national IDX strategy?

My prediction: Realogy buys Trulia in the next 6-12 months and Trulia never gets much more than half the listings nationally. Just a hunch.

All the best,
Afthird

]]> By: Trulia and Zillow booted from Pru Convention | Rain City Guide | A Seattle Real Estate Blog... http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-75035 Trulia and Zillow booted from Pru Convention | Rain City Guide | A Seattle Real Estate Blog... Mon, 26 Mar 2007 04:05:10 +0000 http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-75035 [...] Sellsius had the breaking news and was seeking more info. Paul Chaney shows the Trulia booth “shrouded in black”.  Some think Trulia handled it a little TOO gracefully.  This article doesn’t say much more on the subject, but I loved the tagline “Not Very Prudent, Prudential”. This blog post looks like a total cut and paste of the original Inman Article and/or blog article. [...] […] Sellsius had the breaking news and was seeking more info. Paul Chaney shows the Trulia booth “shrouded in black”.  Some think Trulia handled it a little TOO gracefully.  This article doesn’t say much more on the subject, but I loved the tagline “Not Very Prudent, Prudential”. This blog post looks like a total cut and paste of the original Inman Article and/or blog article. […]

]]> By: Real estate blog of residential properties and commerical properties - » Trulia Booted From Prudential Conference http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-74933 Real estate blog of residential properties and commerical properties - » Trulia Booted From Prudential Conference Sun, 25 Mar 2007 05:23:01 +0000 http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-74933 [...] Deepthroat knowledge report from Sellsius Today….that Trulia was Booted from the Prudential Real Estate Trade Show.  Comments on the Sellsius Blog stated that it was a misunderstanding and their are no hard feelings….hmm?  Travel all the way from San Francisco to San Diego for a conference, set up your booth and then get asked to leave.  C’mon, I would be furious!  We have met the Trulia guys, really good guys…I think its bad blood that they did that to them, however, I do respect the Prudential/Yahoo relationship though.   Im sure their will be some pickup on this … watch for updates on Trulia Blog. [...] […] Deepthroat knowledge report from Sellsius Today….that Trulia was Booted from the Prudential Real Estate Trade Show.  Comments on the Sellsius Blog stated that it was a misunderstanding and their are no hard feelings….hmm?  Travel all the way from San Francisco to San Diego for a conference, set up your booth and then get asked to leave.  C’mon, I would be furious!  We have met the Trulia guys, really good guys…I think its bad blood that they did that to them, however, I do respect the Prudential/Yahoo relationship though.   Im sure their will be some pickup on this … watch for updates on Trulia Blog. […]

]]> By: Blogging Systems Group blog » Blog Archive » Trulia Blog Shrouded in Black at Pru Convention Tradeshow http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-74719 Blogging Systems Group blog » Blog Archive » Trulia Blog Shrouded in Black at Pru Convention Tradeshow Fri, 23 Mar 2007 22:36:46 +0000 http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-74719 [...] Turns out, Trulia had been asked to leave. (You can read their sad tale at the Sellsius blog and on their own.) [...] […] Turns out, Trulia had been asked to leave. (You can read their sad tale at the Sellsius blog and on their own.) […]

]]> By: Trulia.com and REBNY « Hamptons Real Estate Blog http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-74708 Trulia.com and REBNY « Hamptons Real Estate Blog Fri, 23 Mar 2007 21:33:21 +0000 http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-74708 [...] Seeing as Trulia was kicked out of the Prudential Convention in San Diego this week  - see Sellsius Real Estate Blogs Deep Throat: Prudential Kicks Trulia Out Of Real Estate Tradeshow , it will make for interesting “chat” as PDE is both members of REBNY for their Manhattan offices and the NAR for their Long Island offices.  Now, Realogy, parent company of Coldwell Banker, Century 21 and ERA real estate, as well as Sotheby’s and Corcoran, have put most of their listings (not Sotheby’s or Corcoran) on Trulia. [...] […] Seeing as Trulia was kicked out of the Prudential Convention in San Diego this week  - see Sellsius Real Estate Blogs Deep Throat: Prudential Kicks Trulia Out Of Real Estate Tradeshow , it will make for interesting “chat” as PDE is both members of REBNY for their Manhattan offices and the NAR for their Long Island offices.  Now, Realogy, parent company of Coldwell Banker, Century 21 and ERA real estate, as well as Sotheby’s and Corcoran, have put most of their listings (not Sotheby’s or Corcoran) on Trulia. […]

]]> By: matt http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-74694 matt Fri, 23 Mar 2007 19:49:00 +0000 http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-74694 If I was Trulia... I would start my own estate conference, and invite all the cool brokerages, then when Prudential tried to get in, I'd be like, "Sure Pru, come on in" Then shut the main doors on them, and yell, "You've been pwned by Trulia!" LMAO, if I was Trulia. :) seriously, it's just a knee jerk reaction on Pru's part, you know they will have to access Trulia at some point. If I was Trulia…

I would start my own estate conference, and invite all the cool brokerages, then when Prudential tried to get in, I’d be like, “Sure Pru, come on in” Then shut the main doors on them, and yell, “You’ve been pwned by Trulia!”

LMAO, if I was Trulia. :)

seriously, it’s just a knee jerk reaction on Pru’s part, you know they will have to access Trulia at some point.

]]> By: Alcatraz http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-74692 Alcatraz Fri, 23 Mar 2007 19:25:59 +0000 http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-74692 Roberta my dear, how many houses have you shown today? How many new clients have you prospected? You still sitting at your computer reading this blog? Pick your Final 4 Bracket? Buy any stocks today? Bid on an eBay auction? Downloaded a song from iTunes? Come on, toss down the coffee and start buying some enhanced listings on Trulia! Roberta my dear, how many houses have you shown today? How many new clients have you prospected? You still sitting at your computer reading this blog? Pick your Final 4 Bracket? Buy any stocks today? Bid on an eBay auction? Downloaded a song from iTunes? Come on, toss down the coffee and start buying some enhanced listings on Trulia!

]]> By: Roberta Murphy http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-74688 Roberta Murphy Fri, 23 Mar 2007 17:33:52 +0000 http://blog.sellsiusrealestate.com/trulia/deep-throat-prudential-kicks-trulia-out-of-real-estate-tradeshow/2007/03/20/#comment-74688 Alcatraz (aka?): I did not mention how much we spend on search marketing. What is "so much" to you could be a small part of our operating budget. It is all relative--and the financial return works for us. You are right about the prevalence of real estate affiliations. In our practice, we negotiate every step of the way on behalf of our clients and want the freedom to move services if the providers do not perform (or overcharge). I have difficulty with commission "bonuses" being paid for use of affiliated services. It muddies the water. I am confused as to why you would assume we don't have a strong referral base. We do. And many of those clients came to us years ago when we were advertising on goto.com for pennies per click. Finally, pounding the pavement and hiding behind an alias has never been my style. Alcatraz (aka?): I did not mention how much we spend on search marketing. What is “so much” to you could be a small part of our operating budget. It is all relative–and the financial return works for us.

You are right about the prevalence of real estate affiliations. In our practice, we negotiate every step of the way on behalf of our clients and want the freedom to move services if the providers do not perform (or overcharge). I have difficulty with commission “bonuses” being paid for use of affiliated services. It muddies the water.

I am confused as to why you would assume we don’t have a strong referral base. We do. And many of those clients came to us years ago when we were advertising on goto.com for pennies per click.

Finally, pounding the pavement and hiding behind an alias has never been my style.

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