Comments on: Ad of the Day http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/ Sat, 5 Jul 2008 03:14:11 +0000 http://wordpress.org/?v=2.3 By: Louis Cammarosano http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81670 Louis Cammarosano Mon, 07 May 2007 01:01:20 +0000 http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81670 Here are a few interesting blog threads that show how HomeGain differs from Zillow because it encourages consumers NOT to rely on a computer generated estimate: WHY HOMEGAIN BEATS ZILLOW: http://www.futureofrealestatemarketing.com/why-homegain-beats-zillow ZILLOW MISSES THE MARK http://blueroof.wordpress.com/2007/05/03/zillow-misses-the-mark-completely-in-utah/ Homegain created the first avm seven years ago and recently brought back the tool after seven years of dormancy. Try it at Http://www.homegain.com Here are a few interesting blog threads that show how HomeGain differs from Zillow because it encourages consumers NOT to rely on a computer generated estimate:

WHY HOMEGAIN BEATS ZILLOW:
http://www.futureofrealestatemarketing.com/why-homegain-beats-zillow

ZILLOW MISSES THE MARK
http://blueroof.wordpress.com/2007/05/03/zillow-misses-the-mark-completely-in-utah/

Homegain created the first avm seven years ago and recently brought back the tool after seven years of dormancy.
Try it at Http://www.homegain.com

]]> By: Athol Kay http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81437 Athol Kay Sat, 05 May 2007 13:37:18 +0000 http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81437 John I'm not defending individual zestimates, I'm saying CB put out an AVM and advertised it was better than Zillows. All I'm saying is "is there any proof to that claim?". I do agree that real live agents should do a vastly better job on pricing than an AVM. Though for every laughably over priced home thats listed out there, there is an dumb as mud agent. John I’m not defending individual zestimates, I’m saying CB put out an AVM and advertised it was better than Zillows. All I’m saying is “is there any proof to that claim?”.

I do agree that real live agents should do a vastly better job on pricing than an AVM.

Though for every laughably over priced home thats listed out there, there is an dumb as mud agent.

]]> By: John Lockwood http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81387 John Lockwood Sat, 05 May 2007 04:32:52 +0000 http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81387 Hey Athol, First of all I wouldn't be joining in this Fray if it weren't for Sock Puppet sending me here, but now that I'm here, are you defending a computer algorithm against your colleagues? I don't see what's problematic -- any agent with a few months experience and a halfway decent mentor can do a better job than Zillow's brain dead algorithm. Fortunately here in Sacramento, land of hot summers and data, we have property profiles available from Title Company web sites as well as our own MLS. Driving to town hall? There's no reason to do that unless the girls there are pretty. Hey Athol,

First of all I wouldn’t be joining in this Fray if it weren’t for Sock Puppet sending me here, but now that I’m here, are you defending a computer algorithm against your colleagues? I don’t see what’s problematic — any agent with a few months experience and a halfway decent mentor can do a better job than Zillow’s brain dead algorithm.

Fortunately here in Sacramento, land of hot summers and data, we have property profiles available from Title Company web sites as well as our own MLS. Driving to town hall? There’s no reason to do that unless the girls there are pretty.

]]> By: RE Agent in CT » Sock Puppet: Point and Counterpoint http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81192 RE Agent in CT » Sock Puppet: Point and Counterpoint Thu, 03 May 2007 17:28:24 +0000 http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81192 [...] What imputes upon me so to action you ask? Namely this glaring pre-emptive strike in none other than the otherwise fine and respectable journal of Sellsius. After his comments on a post here, apparently he looms so large in the minds of Sellsius he was defended against directly in the follow up post itself. [...] […] What imputes upon me so to action you ask? Namely this glaring pre-emptive strike in none other than the otherwise fine and respectable journal of Sellsius. After his comments on a post here, apparently he looms so large in the minds of Sellsius he was defended against directly in the follow up post itself. […]

]]> By: Drew Meyers http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81079 Drew Meyers Thu, 03 May 2007 00:51:46 +0000 http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81079 Danilo - I totally agree that consumers are looking for complete honesty in advertisements. If I see something on tv or in print that sounds like a great deal, then I go check it out only to find they are just trying to get my contact information to sell me something(or mail me another credit card offer) or they don't deliver what they promised, I leave and never come back (plus I probably tell others not the be tricked like I was). FYI - this comment is not on behalf of Zillow. It's my own opinion. Danilo -
I totally agree that consumers are looking for complete honesty in advertisements. If I see something on tv or in print that sounds like a great deal, then I go check it out only to find they are just trying to get my contact information to sell me something(or mail me another credit card offer) or they don’t deliver what they promised, I leave and never come back (plus I probably tell others not the be tricked like I was).

FYI - this comment is not on behalf of Zillow. It’s my own opinion.

]]> By: Danilo Bogdanovic http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81015 Danilo Bogdanovic Wed, 02 May 2007 15:42:03 +0000 http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81015 Thank you, Brian. I see your point and how CB is playing by the rules of the "game" like so many other advertisers, but that doesn't make it ok nor good. Yes, the American consumer appreciates these "witty little diddys", but most home buyers and sellers I come across are tired of the deception and just want want plain old honesty from the real estate industry and those in it. We'll get there one day hopefully sooner rather than later before we lose all consumer confidence. Thank you, Brian. I see your point and how CB is playing by the rules of the “game” like so many other advertisers, but that doesn’t make it ok nor good. Yes, the American consumer appreciates these “witty little diddys”, but most home buyers and sellers I come across are tired of the deception and just want want plain old honesty from the real estate industry and those in it.

We’ll get there one day hopefully sooner rather than later before we lose all consumer confidence.

]]> By: Brian Brady http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81012 Brian Brady Wed, 02 May 2007 15:23:10 +0000 http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81012 Danilo, What I admire most about you is your direct, no nonsense pursuit of the truth. I think your commitment to professionalism is admirable. I'll ask you to look at this issue in a different way. Zillow changed the rules of the game and CB is playing by them. Zillow forces the consumer to consider online valuations. The idea that they are accurate is, well...Zilly. Is Coldwell Banker deceiving the consumer? I don't think so. I think they're playing the bait game like so many advertisers. Finally, you said, "That would get a better response from consumers that way rather than trying to trick them." I think an American consumer is so in tune with advertising messages that they actually appreciate witty little diddys. Danilo,

What I admire most about you is your direct, no nonsense pursuit of the truth. I think your commitment to professionalism is admirable.

I’ll ask you to look at this issue in a different way. Zillow changed the rules of the game and CB is playing by them. Zillow forces the consumer to consider online valuations. The idea that they are accurate is, well…Zilly.

Is Coldwell Banker deceiving the consumer? I don’t think so. I think they’re playing the bait game like so many advertisers.

Finally, you said, “That would get a better response from consumers that way rather than trying to trick them.”

I think an American consumer is so in tune with advertising messages that they actually appreciate witty little diddys.

]]> By: Danilo Bogdanovic http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81007 Danilo Bogdanovic Wed, 02 May 2007 14:15:39 +0000 http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-81007 They are using that as bait to get consumers to have a Coldwell Banker agent actually contact them and prepare a CMA. Check out their site to see for yourself (look at the top right hand corner of CW's home page and/or read my post). They should just be honest and upfront and call out AVM's faults (completely inaccurate) and say that a CMA is really the true way to determine market value. That would get a better response from consumers that way rather than trying to trick them. They are using that as bait to get consumers to have a Coldwell Banker agent actually contact them and prepare a CMA. Check out their site to see for yourself (look at the top right hand corner of CW’s home page and/or read my post).

They should just be honest and upfront and call out AVM’s faults (completely inaccurate) and say that a CMA is really the true way to determine market value. That would get a better response from consumers that way rather than trying to trick them.

]]> By: sellsius http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-80931 sellsius Wed, 02 May 2007 04:18:44 +0000 http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-80931 Yes, I see your point Athol and the pros do get zillow. Unfortunately, many consumers don't. Perhaps CB wants a piece of that easy action :) Yes, I see your point Athol and the pros do get zillow. Unfortunately, many consumers don’t. Perhaps CB wants a piece of that easy action :)

]]> By: Athol Kay http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-80918 Athol Kay Wed, 02 May 2007 01:45:17 +0000 http://blog.sellsiusrealestate.com/unzillowable/ad-of-the-day/2007/04/30/#comment-80918 I think we've all worked over Zillow enough to get what it is and is not. It's just slightly irksome to me that CB would claim to have a better AVM in their advertising, yet offer no actual proof. I went to their site to check out what they suggested as a range etc and really it just seems to be a weak version of what Zillow offers and even less disclosure of the AVM's truthiness than Zillow was disclosing a year ago. I agree that all the AVM's are fish hooks in some from or another. Property Shark looks great JF. Really impressive data. Just not available in Connecticut except for Danbury. So.... :-/ I think we’ve all worked over Zillow enough to get what it is and is not. It’s just slightly irksome to me that CB would claim to have a better AVM in their advertising, yet offer no actual proof.

I went to their site to check out what they suggested as a range etc and really it just seems to be a weak version of what Zillow offers and even less disclosure of the AVM’s truthiness than Zillow was disclosing a year ago.

I agree that all the AVM’s are fish hooks in some from or another.

Property Shark looks great JF. Really impressive data. Just not available in Connecticut except for Danbury. So…. :-/

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