Douglas Heddings is a New York City broker and blogger (True Gotham). In this Inman TV interview, Doug explains the advantages of using video to get listings and show property.
Doug makes some interesting points. Since so few brokers in his market use video, he stands out from the competition. In a listing presentation, he says the video marketing is a “slam dunk” in getting the listing. Doug relies on a professional videographer to film and edit his videos at a cost of several hundred dollars. With the price of Manhattan properties (and commissions), that may not be a bad investment.
