Douglas Heddings is a New York City broker and blogger (True Gotham). In this Inman TV interview, Doug explains the advantages of using video to get listings and show property.
Doug makes some interesting points. Since so few brokers in his market use video, he stands out from the competition. In a listing presentation, he says the video marketing is a “slam dunk” in getting the listing. Doug relies on a professional videographer to film and edit his videos at a cost of several hundred dollars. With the price of Manhattan properties (and commissions), that may not be a bad investment.
He does make some very good points in the video. I checked out the videos on his site as well…very impressive. Even if you are not selling million dollar homes I think agents should explore video. I am sure with a little practice you could do it yourself and save a few hundred dollars if the cost is prohibitive.
That’s the way I see it Mike. Why not give it a try? And as everyone knows, practice makes perfect.
I bet you will learn how to better show homes from the experience of watching the videos– the camera lets you see the walk-through from the eyes of the prospective buyer.