Source: WellcomeMatVideo is not for everyone. Neither is blogging. Nor should it be. The folks that have the ability to do it well will reap the benefits. Are you one of them?After asking random people about their thoughts on video and blogging, more and more people really see the value that both tools bring to the table for consumers. At the end of the day, buyers and sellers want more information about a property and an agent. They are doing their homework and are taking notes. With regards to information, less does not necessarily equal more. That’s more of an old school mentality. If you are one of those agents who use less information in your marketing as bait in order to lure the consumer in then you’re in for a rude awakening.
Think about it. We’re all consumers. We do our homework for even something as inexpensive as a pair of shoes. We search for the most amount of information possible so that we can make the best informed decision. With so many tools, widgets and services out there to choose from, it can be overwhelming. Find the ones that work for you and stick with them. As Daniel Rothamel alluded to in his Inman video recap, you don’t have to see every attraction or eat at every restaurant in Times Square to get a feel for the place.
It’s not about the tool itself, rather, it’s about how we use it.
