Is video the new photo in real estate marketing?
“Not yet”, according to the first Real Estate Video Report by WellcomeMat. But it’s close. According to the Report, WellcomeMat showed a 95% increase in video uploads in the first half of 2009, compared to last year.
But, here’s the shocking finding, in my opinion:
- 89% of real estate agents (using video) say video improves their ability to win listings over their competitors. Video is a differentiation tool.
Video is used not only to market listings but to introduce agents to their potential clients, showcase the local area (neighborhoods, schools, etc.), and demonstrate an agent’s market knowledge.
What do consumers value (visually) in a listing?
- Photos – 48%
- Video – 41%
- Visual tour – 9%
- Floorplans – 2%
Who’s Uploading Video: Pro Videographer or Do-It-Yourselfer?
Interestingly, WellcomeMat says 6 out of 10 uploads are DIY. Why? Well, it might be due to the ease in creating and uploading video, thanks, in large part, to the Flip video camera.
What are the largest obstacles to using video in real estate marketing?
- Not enough knowledge- 46%
- Cost – 33%
- Time – 14%
- Demand – 7%
About WellcomeMat:
WellcomeMat is the video platform to publish and distribute hyper-local video content and is best known as the leader in real estate video. With over 13,000 real estate professionals, filmmakers and A-list real estate firms using our platform, WellcomeMat represents a great home for video beginners, novices and experts. Our team provides all the resources, support and technology that real estate companies need to publish, brand and distribute videos of listings, neighborhood tours, market/news segments, school tours etc. The end result is superior marketing where it’s most needed: the web.
If you want to jump into the video pool, give WM a try. Christian and Phil are great at helping you get started with a free account. Tell them Sellsius sent you.
Related Post:
Video Gets Real Estate Agent the Listings (”a slam dunk”)
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